Tesco Shopper Insights

Who shops at Tesco?

A Tesco shopper is generally very low income, African American, and adolescent age. Tesco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Tesco shoppers.

Tesco Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
34.0
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$18.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tesco Shopper Demographics

demographic
index
Female
95
Male
148
<24
260
25-34
82
35-44
87
45-54
138
55-64
101
65+
5
African American
208
Asian
14
Caucasian
117
Hispanic
21
demographic
index
Has Kids
79
No Kids
144
- $20k
190
$20k-40k
131
$40k-60k
132
$60k-80k
63
$80k-100k
113
$100k-125k
75
$125k +
17
No College
95
College
118
Adv. Degree
21

Understand Tesco Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.5%
Mon
11.7%
Tue
9.6%
Wed
15.0%
Thu
15.8%
Fri
16.5%
Sat
16.8%

Tesco Basket Size

type
index
Urgent Need (1-2 Items)
146
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Tesco Shoppers?

retailers
affinity
Speedway 10.7x
Shell 5.2x
Family Dollar 4.1x
Dollar General 3.9x
channels
affinity
Gas & Convenience 4.6x
Pet 2.8x
Dollar 2.2x
Beauty 1.3x

Get More Data

Learn more about Tesco shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Tesco shoppers shop at?

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How do Tesco shoppers shop during holidays?

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What items do Tesco shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tesco Target Market

Arrow and target

Who actually shops at Tesco? Do these shoppers fit the intended target market of Tesco?

Thought bubble

What motivates the target market to shop at Tesco?

magnifying glass

What other target market should Tesco look at?

venn diagram

Which other retailers have a similar target market?

About Our Tesco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.