Tesco Shopper Insights

Who shops at Tesco?

A Tesco shopper is generally very low income, African American, and adolescent age. Tesco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Tesco shoppers.

Tesco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.0
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$18.63

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  • Behavioral data
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Tesco Shopper Demographics

demographic
index
Female
95
Male
148
<24
260
25-34
82
35-44
87
45-54
138
55-64
101
65+
5
African American
208
Asian
14
Caucasian
117
Hispanic
21
demographic
index
Has Kids
79
No Kids
144
- $20k
190
$20k-40k
131
$40k-60k
132
$60k-80k
63
$80k-100k
113
$100k-125k
75
$125k +
17
No College
95
College
118
Adv. Degree
21

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When Do They Shop?

time of day
Sun
14.5%
Mon
11.7%
Tue
9.6%
Wed
15.0%
Thu
15.8%
Fri
16.5%
Sat
16.8%

Tesco Basket Size

type
index
Urgent Need (1-2 Items)
146
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Tesco Shoppers?

retailers
affinity
Speedway 10.7x
Shell 5.2x
Family Dollar 4.1x
Dollar General 3.9x
channels
affinity
Gas & Convenience 4.6x
Pet 2.8x
Dollar 2.2x
Beauty 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.