The Andersons Shopper Insights

Who shops at The Andersons? A The Andersons shopper is generally lower income, Caucasian, and senior age. The Andersons shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real The Andersons shoppers.

The Andersons Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
42.8
Avg Basket Size (units)
7.3
Avg Basket Size ($)
$40.85

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

The Andersons Shopper Demographics

demographic
index
Female
95
Male
145
<24
89
25-34
92
35-44
108
45-54
108
55-64
58
65+
142
African American
57
Asian
6
Caucasian
116
Hispanic
16
demographic
index
Has Kids
99
No Kids
102
- $20k
34
$20k-40k
148
$40k-60k
89
$60k-80k
106
$80k-100k
146
$100k-125k
96
$125k +
40
No College
111
College
77
Adv. Degree
197

Understand The Andersons Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.9%
Mon
9.0%
Tue
10.2%
Wed
11.0%
Thu
7.2%
Fri
11.6%
Sat
30.2%

The Andersons Basket Size

type
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
40

Which Retailers are Popular With The Andersons Shoppers?

retailers
affinity
Meijer 12.7x
Giant Eagle 8.5x
Speedway 5.0x
Kroger 4.4x
channels
affinity
Food 1.6x
Pet 1.6x
Beauty 1.2x
Mass 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do The Andersons shoppers shop at?

check mark

How do The Andersons shoppers shop during holidays?

check mark

What items do The Andersons shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Andersons Target Market

Arrow and target

Who actually shops at The Andersons? Do these shoppers fit the intended target market of The Andersons?

Thought bubble

What motivates the target market to shop at The Andersons?

magnifying glass

What other target market should The Andersons look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us