The Andersons Shopper Insights

Who shops at The Andersons?

A The Andersons shopper is generally lower income, Caucasian, and senior age. The Andersons shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real The Andersons shoppers.

The Andersons Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
42.8
Avg Basket Size (units)
7.3
Avg Basket Size ($)
$40.85

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  • Behavioral data
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The Andersons Shopper Demographics

demographic
index
Female
95
Male
145
<24
89
25-34
92
35-44
108
45-54
108
55-64
58
65+
142
African American
57
Asian
6
Caucasian
116
Hispanic
16
demographic
index
Has Kids
99
No Kids
102
- $20k
34
$20k-40k
148
$40k-60k
89
$60k-80k
106
$80k-100k
146
$100k-125k
96
$125k +
40
No College
111
College
77
Adv. Degree
197

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When Do They Shop?

time of day
Sun
20.9%
Mon
9.0%
Tue
10.2%
Wed
11.0%
Thu
7.2%
Fri
11.6%
Sat
30.2%

The Andersons Basket Size

type
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
40

Which Retailers are Popular With The Andersons Shoppers?

retailers
affinity
Meijer 12.7x
Giant Eagle 8.5x
Speedway 5.0x
Kroger 4.4x
channels
affinity
Food 1.6x
Pet 1.6x
Beauty 1.2x
Mass 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.