The Fresh Market Shopper Insights

Who shops at The Fresh Market? A The Fresh Market shopper is generally very high income, Caucasian, and senior age. The Fresh Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real The Fresh Market shoppers.

The Fresh Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
40.4
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$31.69

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

The Fresh Market Shopper Demographics

demographic
index
Female
101
Male
95
<24
66
25-34
77
35-44
98
45-54
120
55-64
118
65+
186
African American
66
Asian
69
Caucasian
108
Hispanic
87
demographic
index
Has Kids
87
No Kids
128
- $20k
62
$20k-40k
76
$40k-60k
87
$60k-80k
74
$80k-100k
92
$100k-125k
110
$125k +
210
No College
58
College
101
Adv. Degree
145

Understand The Fresh Market Shopper Behavior

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When Do They Shop?

time of day
Sun
13.9%
Mon
10.2%
Tue
22.8%
Wed
9.8%
Thu
11.2%
Fri
13.8%
Sat
18.3%

The Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
34

Which Retailers are Popular With The Fresh Market Shoppers?

retailers
affinity
Publix 5.0x
Southeastern Grocers 3.5x
Whole Foods 3.2x
Delhaize America 2.4x
channels
affinity
Liquor 2.1x
Food 1.6x
Pet 1.4x
Beauty 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do The Fresh Market shoppers shop at?

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How do The Fresh Market shoppers shop during holidays?

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What items do The Fresh Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Fresh Market Target Market

Arrow and target

Who actually shops at The Fresh Market? Do these shoppers fit the intended target market of The Fresh Market?

Thought bubble

What motivates the target market to shop at The Fresh Market?

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What other target market should The Fresh Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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