The Fresh Market Shopper Insights

Who shops at The Fresh Market?

A The Fresh Market shopper is generally very high income, Caucasian, and senior age. The Fresh Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real The Fresh Market shoppers.

The Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.4
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$31.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Fresh Market Shopper Demographics

demographic
index
Female
101
Male
95
<24
66
25-34
77
35-44
98
45-54
120
55-64
118
65+
186
African American
66
Asian
69
Caucasian
108
Hispanic
87
demographic
index
Has Kids
87
No Kids
128
- $20k
62
$20k-40k
76
$40k-60k
87
$60k-80k
74
$80k-100k
92
$100k-125k
110
$125k +
210
No College
58
College
101
Adv. Degree
145

Understand The Fresh Market Shopper Behavior

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When Do They Shop?

time of day
Sun
13.9%
Mon
10.2%
Tue
22.8%
Wed
9.8%
Thu
11.2%
Fri
13.8%
Sat
18.3%

The Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
34

Which Retailers are Popular With The Fresh Market Shoppers?

retailers
affinity
Publix 5.0x
Southeastern Grocers 3.5x
Whole Foods 3.2x
Delhaize America 2.4x
channels
affinity
Liquor 2.1x
Food 1.6x
Pet 1.4x
Beauty 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.