The HoneyBaked Ham Company Shopper Insights

Who shops at The HoneyBaked Ham Company?

A The HoneyBaked Ham Company shopper is generally very high income, African American, and senior age. The HoneyBaked Ham Company shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real The HoneyBaked Ham Company shoppers.

The HoneyBaked Ham Company Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
50.4
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$43.6

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The HoneyBaked Ham Company Shopper Demographics

demographic
index
Female
99
Male
105
<24
27
25-34
45
35-44
80
45-54
146
55-64
220
65+
280
African American
178
Asian
46
Caucasian
109
Hispanic
56
demographic
index
Has Kids
79
No Kids
146
- $20k
56
$20k-40k
62
$40k-60k
80
$60k-80k
109
$80k-100k
83
$100k-125k
124
$125k +
191
No College
115
College
91
Adv. Degree
124

Understand The HoneyBaked Ham Company Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
4.5%
Mon
14.8%
Tue
20.8%
Wed
22.0%
Thu
10.4%
Fri
13.3%
Sat
14.3%

The HoneyBaked Ham Company Basket Size

type
index
Urgent Need (1-2 Items)
184
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
4

Which Retailers are Popular With The HoneyBaked Ham Company Shoppers?

retailers
affinity
Publix 3.8x
Southeastern Grocers 2.7x
Schnucks 2.5x
Bath & Body Works 2.2x
channels
affinity
Beauty 2.0x
Liquor 1.8x
Pet 1.7x
Food 1.4x

Get Started Today

Measure competitive retailer performance. Learn what your shoppers are doing outside your four walls. Get results immediately after an event or holiday.

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.