The HoneyBaked Ham Company Shopper Insights

Who shops at The HoneyBaked Ham Company? The HoneyBaked Ham Company shoppers are generally very high income, African American, and senior age. The HoneyBaked Ham Company shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real The HoneyBaked Ham Company shoppers.

The HoneyBaked Ham Company Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
50.4
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$43.6

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  • Attitudinal surveys
  • Recent demographic data

The HoneyBaked Ham Company Shopper Demographics

demographic
index
Female
99
Male
105
<24
27
25-34
45
35-44
80
45-54
146
55-64
220
65+
280
African American
178
Asian
46
Caucasian
109
Hispanic
56
demographic
index
Has Kids
79
No Kids
146
- $20k
56
$20k-40k
62
$40k-60k
80
$60k-80k
109
$80k-100k
83
$100k-125k
124
$125k +
191
No College
115
College
91
Adv. Degree
124

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When Do They Shop?

time of day
Sun
4.5%
Mon
14.8%
Tue
20.8%
Wed
22.0%
Thu
10.4%
Fri
13.3%
Sat
14.3%

The HoneyBaked Ham Company Basket Size

type
index
Urgent Need (1-2 Items)
184
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
4

Which Retailers are Popular With The HoneyBaked Ham Company Shoppers?

retailers
affinity
Publix 3.8x
Southeastern Grocers 2.7x
Schnucks 2.5x
Bath & Body Works 2.2x
channels
affinity
Beauty 2.0x
Liquor 1.8x
Pet 1.7x
Food 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do The HoneyBaked Ham Company shoppers shop at?

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How do The HoneyBaked Ham Company shoppers shop during holidays?

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What items do The HoneyBaked Ham Company shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The HoneyBaked Ham Company Target Market

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Who actually shops at The HoneyBaked Ham Company? Do these shoppers fit the intended target market of The HoneyBaked Ham Company?

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What motivates the target market to shop at The HoneyBaked Ham Company?

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What other target market should The HoneyBaked Ham Company look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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