The Market SAFEWAY Shopper Insights

Who shops at The Market SAFEWAY?

A The Market SAFEWAY shopper is generally median income, African American, and adolescent age. The Market SAFEWAY shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real The Market SAFEWAY shoppers.

The Market SAFEWAY Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
40.3
Avg Basket Size (units)
5.2
Avg Basket Size ($)
$31.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Market SAFEWAY Shopper Demographics

demographic
index
Female
101
Male
89
<24
151
25-34
124
35-44
81
45-54
96
55-64
114
65+
74
African American
125
Asian
112
Caucasian
98
Hispanic
106
demographic
index
Has Kids
81
No Kids
141
- $20k
117
$20k-40k
114
$40k-60k
87
$60k-80k
122
$80k-100k
85
$100k-125k
90
$125k +
86
No College
84
College
100
Adv. Degree
120

Understand The Market SAFEWAY Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.7%
Mon
11.1%
Tue
10.3%
Wed
12.6%
Thu
11.8%
Fri
13.4%
Sat
24.1%

The Market SAFEWAY Basket Size

type
index
Urgent Need (1-2 Items)
121
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
52
Pantry Stocking (21+ Items)
32

Which Retailers are Popular With The Market SAFEWAY Shoppers?

retailers
affinity
SpartanNash 3.8x
Tops 2.5x
Family Dollar 2.3x
Bath & Body Works 2.2x
channels
affinity
Food 1.7x
Drug 1.2x
Beauty 1.1x
Gas & Convenience 1.1x

Get More Data

Learn more about The Market SAFEWAY shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do The Market SAFEWAY shoppers shop at?

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How do The Market SAFEWAY shoppers shop during holidays?

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What items do The Market SAFEWAY shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Market SAFEWAY Target Market

Arrow and target

Who actually shops at The Market SAFEWAY? Do these shoppers fit the intended target market of The Market SAFEWAY?

Thought bubble

What motivates the target market to shop at The Market SAFEWAY?

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What other target market should The Market SAFEWAY look at?

venn diagram

Which other retailers have a similar target market?

About Our The Market SAFEWAY Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.