The Market SAFEWAY Shopper Insights

Who shops at The Market SAFEWAY?

A The Market SAFEWAY shopper is generally median income, African American, and adolescent age. The Market SAFEWAY shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real The Market SAFEWAY shoppers.

The Market SAFEWAY Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.3
Avg Basket Size (units)
5.2
Avg Basket Size ($)
$31.15

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Market SAFEWAY Shopper Demographics

demographic
index
Female
101
Male
89
<24
151
25-34
124
35-44
81
45-54
96
55-64
114
65+
74
African American
125
Asian
112
Caucasian
98
Hispanic
106
demographic
index
Has Kids
81
No Kids
141
- $20k
117
$20k-40k
114
$40k-60k
87
$60k-80k
122
$80k-100k
85
$100k-125k
90
$125k +
86
No College
84
College
100
Adv. Degree
120

Understand The Market SAFEWAY Shopper Behavior

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When Do They Shop?

time of day
Sun
16.7%
Mon
11.1%
Tue
10.3%
Wed
12.6%
Thu
11.8%
Fri
13.4%
Sat
24.1%

The Market SAFEWAY Basket Size

type
index
Urgent Need (1-2 Items)
121
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
52
Pantry Stocking (21+ Items)
32

Which Retailers are Popular With The Market SAFEWAY Shoppers?

retailers
affinity
SpartanNash 3.8x
Tops 2.5x
Family Dollar 2.3x
Bath & Body Works 2.2x
channels
affinity
Food 1.7x
Drug 1.2x
Beauty 1.1x
Gas & Convenience 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.