The Markets Shopper Insights

Who shops at The Markets?

A The Markets shopper is generally median income, African American, and lower middle age. The Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real The Markets shoppers.

The Markets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.9
Avg Basket Size (units)
10.1
Avg Basket Size ($)
$35.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

The Markets Shopper Demographics

demographic
index
Female
108
Male
28
<24
14
25-34
112
35-44
162
45-54
14
55-64
43
65+
7
African American
412
Asian
23
Caucasian
101
Hispanic
13
demographic
index
Has Kids
126
No Kids
44
- $20k
19
$20k-40k
83
$40k-60k
94
$60k-80k
199
$80k-100k
95
$100k-125k
38
$125k +
104
No College
70
College
96
Adv. Degree
152

Understand The Markets Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.4%
Mon
12.2%
Tue
12.0%
Wed
14.7%
Thu
14.8%
Fri
13.0%
Sat
16.9%

The Markets Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
107

Which Retailers are Popular With The Markets Shoppers?

retailers
affinity
Tops 6.7x
Dollar General 4.7x
Houchens Industries 4.5x
Family Dollar 4.4x
channels
affinity
Dollar 2.8x
Drug 1.8x
Beauty 1.3x
Mass 1.2x

Get More Data

Learn more about The Markets shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do The Markets shoppers shop at?

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How do The Markets shoppers shop during holidays?

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What items do The Markets shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Markets Target Market

Arrow and target

Who actually shops at The Markets? Do these shoppers fit the intended target market of The Markets?

Thought bubble

What motivates the target market to shop at The Markets?

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What other target market should The Markets look at?

venn diagram

Which other retailers have a similar target market?

About Our The Markets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.