The Markets Shopper Insights

Who shops at The Markets?

A The Markets shopper is generally median income, African American, and lower middle age. The Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real The Markets shoppers.

The Markets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.9
Avg Basket Size (units)
10.1
Avg Basket Size ($)
$35.04

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  • Behavioral data
  • Attitudinal surveys
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The Markets Shopper Demographics

demographic
index
Female
108
Male
28
<24
14
25-34
112
35-44
162
45-54
14
55-64
43
65+
7
African American
412
Asian
23
Caucasian
101
Hispanic
13
demographic
index
Has Kids
126
No Kids
44
- $20k
19
$20k-40k
83
$40k-60k
94
$60k-80k
199
$80k-100k
95
$100k-125k
38
$125k +
104
No College
70
College
96
Adv. Degree
152

Understand The Markets Shopper Behavior

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When Do They Shop?

time of day
Sun
16.4%
Mon
12.2%
Tue
12.0%
Wed
14.7%
Thu
14.8%
Fri
13.0%
Sat
16.9%

The Markets Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
107

Which Retailers are Popular With The Markets Shoppers?

retailers
affinity
Tops 6.7x
Dollar General 4.7x
Houchens Industries 4.5x
Family Dollar 4.4x
channels
affinity
Dollar 2.8x
Drug 1.8x
Beauty 1.3x
Mass 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.