Thorntons Shopper Insights

Who shops at Thorntons?

A Thorntons shopper is generally lower income, Hispanic, and upper middle age. Thorntons shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Thorntons shoppers.

Thorntons Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.3
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$19.34

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Thorntons Shopper Demographics

demographic
index
Female
95
Male
142
<24
95
25-34
112
35-44
96
45-54
126
55-64
48
65+
27
African American
112
Asian
21
Caucasian
106
Hispanic
126
demographic
index
Has Kids
90
No Kids
121
- $20k
86
$20k-40k
144
$40k-60k
128
$60k-80k
95
$80k-100k
65
$100k-125k
114
$125k +
38
No College
91
College
101
Adv. Degree
104

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When Do They Shop?

time of day
Sun
12.2%
Mon
12.0%
Tue
15.0%
Wed
14.5%
Thu
14.7%
Fri
21.2%
Sat
10.3%

Thorntons Basket Size

type
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Thorntons Shoppers?

retailers
affinity
Speedway 9.7x
Circle K 7.9x
Schnucks 5.5x
IGA 4.6x
channels
affinity
Gas & Convenience 6.3x
Pet 1.2x
Dollar 1.2x
Drug 1.1x

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1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.