Thorntons Shopper Insights

Who shops at Thorntons? A Thorntons shopper is generally lower income, Hispanic, and upper middle age. Thorntons shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Thorntons shoppers.

Thorntons Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.3
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$19.34

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Thorntons Shopper Demographics

demographic
index
Female
95
Male
142
<24
95
25-34
112
35-44
96
45-54
126
55-64
48
65+
27
African American
112
Asian
21
Caucasian
106
Hispanic
126
demographic
index
Has Kids
90
No Kids
121
- $20k
86
$20k-40k
144
$40k-60k
128
$60k-80k
95
$80k-100k
65
$100k-125k
114
$125k +
38
No College
91
College
101
Adv. Degree
104

Understand Thorntons Shopper Behavior

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When Do They Shop?

time of day
Sun
12.2%
Mon
12.0%
Tue
15.0%
Wed
14.5%
Thu
14.7%
Fri
21.2%
Sat
10.3%

Thorntons Basket Size

type
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Thorntons Shoppers?

retailers
affinity
Speedway 9.7x
Circle K 7.9x
Schnucks 5.5x
IGA 4.6x
channels
affinity
Gas & Convenience 6.3x
Pet 1.2x
Dollar 1.2x
Drug 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Thorntons shoppers shop at?

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How do Thorntons shoppers shop during holidays?

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What items do Thorntons shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Thorntons Target Market

Arrow and target

Who actually shops at Thorntons? Do these shoppers fit the intended target market of Thorntons?

Thought bubble

What motivates the target market to shop at Thorntons?

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What other target market should Thorntons look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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