Thriftway Shopper Insights

Who shops at Thriftway?

A Thriftway shopper is generally lower income, African American, and adolescent age. Thriftway shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Thriftway shoppers.

Thriftway Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.0
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$23.38

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Thriftway Shopper Demographics

demographic
index
Female
103
Male
69
<24
130
25-34
84
35-44
116
45-54
94
55-64
86
65+
83
African American
191
Asian
16
Caucasian
107
Hispanic
106
demographic
index
Has Kids
97
No Kids
108
- $20k
117
$20k-40k
133
$40k-60k
92
$60k-80k
91
$80k-100k
120
$100k-125k
48
$125k +
98
No College
165
College
97
Adv. Degree
44

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When Do They Shop?

time of day
Sun
13.8%
Mon
16.7%
Tue
11.2%
Wed
13.7%
Thu
12.9%
Fri
13.9%
Sat
17.8%

Thriftway Basket Size

type
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
36

Which Retailers are Popular With Thriftway Shoppers?

retailers
affinity
A&P 9.1x
Hy-Vee 7.0x
Price Chopper 6.2x
Winco Foods 4.0x
channels
affinity
Dollar 2.1x
Gas & Convenience 1.6x
Food 1.4x
Beauty 1.0x

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Data Highlights

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Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.