Thriftway Shopper Insights

Who shops at Thriftway? Thriftway shoppers are generally lower income, African American, and adolescent age. Thriftway shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Thriftway shoppers.

Thriftway Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
38.0
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$23.38

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Thriftway Shopper Demographics

demographic
index
Female
103
Male
69
<24
130
25-34
84
35-44
116
45-54
94
55-64
86
65+
83
African American
191
Asian
16
Caucasian
107
Hispanic
106
demographic
index
Has Kids
97
No Kids
108
- $20k
117
$20k-40k
133
$40k-60k
92
$60k-80k
91
$80k-100k
120
$100k-125k
48
$125k +
98
No College
165
College
97
Adv. Degree
44

Understand Thriftway Shopper Behavior

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When Do They Shop?

time of day
Sun
13.8%
Mon
16.7%
Tue
11.2%
Wed
13.7%
Thu
12.9%
Fri
13.9%
Sat
17.8%

Thriftway Basket Size

type
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
36

Which Retailers are Popular With Thriftway Shoppers?

retailers
affinity
A&P 9.1x
Hy-Vee 7.0x
Price Chopper 6.2x
Winco Foods 4.0x
channels
affinity
Dollar 2.1x
Gas & Convenience 1.6x
Food 1.4x
Beauty 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Thriftway shoppers shop at?

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How do Thriftway shoppers shop during holidays?

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What items do Thriftway shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Thriftway Target Market

Arrow and target

Who actually shops at Thriftway? Do these shoppers fit the intended target market of Thriftway?

Thought bubble

What motivates the target market to shop at Thriftway?

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What other target market should Thriftway look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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