Times Super Market Shopper Insights

Who shops at Times Super Market?

A Times Super Market shopper is generally lower income, Asian, and adolescent age. Times Super Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Times Super Market shoppers.

Times Super Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.7
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$28.1

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Times Super Market Shopper Demographics

demographic
index
Female
103
Male
71
<24
124
25-34
124
35-44
80
45-54
93
55-64
123
65+
114
African American
27
Asian
828
Caucasian
13
Hispanic
11
demographic
index
Has Kids
95
No Kids
111
- $20k
91
$20k-40k
139
$40k-60k
121
$60k-80k
88
$80k-100k
84
$100k-125k
97
$125k +
57
No College
94
College
105
Adv. Degree
84

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When Do They Shop?

time of day
Sun
16.6%
Mon
13.9%
Tue
13.7%
Wed
14.2%
Thu
11.8%
Fri
14.1%
Sat
15.8%

Times Super Market Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
135
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
70

Which Retailers are Popular With Times Super Market Shoppers?

retailers
affinity
Safeway 5.8x
Costco 5.5x
CVS 4.5x
7-Eleven 4.4x
channels
affinity
Club 3.0x
Drug 2.0x
Food 1.4x
Beauty 0.8x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.