Top Tomato Shopper Insights

Who shops at Top Tomato?

A Top Tomato shopper is generally very high income, Caucasian, and lower middle age. Top Tomato shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Top Tomato shoppers.

Top Tomato Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.8
Avg Basket Size (units)
8.8
Avg Basket Size ($)
$31.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Top Tomato Shopper Demographics

demographic
index
Female
105
Male
58
<24
2
25-34
16
35-44
143
45-54
138
55-64
92
65+
132
African American
46
Asian
7
Caucasian
122
Hispanic
51
demographic
index
Has Kids
125
No Kids
46
- $20k
46
$20k-40k
27
$40k-60k
36
$60k-80k
128
$80k-100k
101
$100k-125k
143
$125k +
246
No College
160
College
81
Adv. Degree
121

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When Do They Shop?

time of day
Sun
24.3%
Mon
14.1%
Tue
14.4%
Wed
11.0%
Thu
9.1%
Fri
11.3%
Sat
15.9%

Top Tomato Basket Size

type
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
154
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
59

Which Retailers are Popular With Top Tomato Shoppers?

retailers
affinity
A&P 30.5x
Wakefern 14.7x
Ahold 8.0x
Wawa 6.0x
channels
affinity
Drug 1.8x
Food 1.7x
Club 1.7x
Liquor 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.