Tops Shopper Insights

Who shops at Tops?

A Tops shopper is generally lower income, Caucasian, and adolescent age. Tops shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Tops shoppers.

Tops Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
21.4
Avg Basket Size (units)
10.4
Avg Basket Size ($)
$33.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tops Shopper Demographics

demographic
index
Female
103
Male
77
<24
136
25-34
107
35-44
84
45-54
105
55-64
131
65+
89
African American
30
Asian
16
Caucasian
124
Hispanic
20
demographic
index
Has Kids
99
No Kids
101
- $20k
82
$20k-40k
140
$40k-60k
113
$60k-80k
103
$80k-100k
83
$100k-125k
80
$125k +
72
No College
102
College
94
Adv. Degree
127

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When Do They Shop?

time of day
Sun
17.7%
Mon
12.7%
Tue
12.6%
Wed
12.2%
Thu
13.0%
Fri
14.4%
Sat
17.4%

Tops Basket Size

type
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
122

Which Retailers are Popular With Tops Shoppers?

retailers
affinity
Wegmans 27.6x
Price Chopper 11.8x
BJ's 3.6x
Giant Eagle 3.6x
channels
affinity
Food 1.6x
Liquor 1.4x
Dollar 1.4x
Gas & Convenience 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.