Town & Country Shopper Insights

Who shops at Town & Country?

A Town & Country shopper is generally very low income, Caucasian, and older age. Town & Country shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Town & Country shoppers.

Town & Country Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$30.13

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Town & Country Shopper Demographics

demographic
index
Female
97
Male
128
<24
82
25-34
85
35-44
87
45-54
107
55-64
216
65+
41
African American
24
Asian
34
Caucasian
123
Hispanic
16
demographic
index
Has Kids
99
No Kids
103
- $20k
181
$20k-40k
175
$40k-60k
110
$60k-80k
67
$80k-100k
36
$100k-125k
97
$125k +
51
No College
148
College
98
Adv. Degree
55

Understand Town & Country Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.6%
Mon
12.4%
Tue
11.1%
Wed
12.9%
Thu
14.0%
Fri
16.4%
Sat
17.6%

Town & Country Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
89

Which Retailers are Popular With Town & Country Shoppers?

retailers
affinity
Dollar General 4.7x
Schnucks 4.2x
Houchens Industries 4.2x
Speedway 2.8x
channels
affinity
Dollar 3.6x
Gas & Convenience 1.9x
Mass 1.2x
Food 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Town & Country shoppers shop at?

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How do Town & Country shoppers shop during holidays?

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What items do Town & Country shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Town & Country Target Market

Arrow and target

Who actually shops at Town & Country? Do these shoppers fit the intended target market of Town & Country?

Thought bubble

What motivates the target market to shop at Town & Country?

magnifying glass

What other target market should Town & Country look at?

venn diagram

Which other retailers have a similar target market?

About Our Town & Country Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.