Town & Country Shopper Insights

Who shops at Town & Country?

A Town & Country shopper is generally very low income, Caucasian, and older age. Town & Country shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Town & Country shoppers.

Town & Country Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$30.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Town & Country Shopper Demographics

demographic
index
Female
97
Male
128
<24
82
25-34
85
35-44
87
45-54
107
55-64
216
65+
41
African American
24
Asian
34
Caucasian
123
Hispanic
16
demographic
index
Has Kids
99
No Kids
103
- $20k
181
$20k-40k
175
$40k-60k
110
$60k-80k
67
$80k-100k
36
$100k-125k
97
$125k +
51
No College
148
College
98
Adv. Degree
55

Understand Town & Country Shopper Behavior

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When Do They Shop?

time of day
Sun
15.6%
Mon
12.4%
Tue
11.1%
Wed
12.9%
Thu
14.0%
Fri
16.4%
Sat
17.6%

Town & Country Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
89

Which Retailers are Popular With Town & Country Shoppers?

retailers
affinity
Dollar General 4.7x
Schnucks 4.2x
Houchens Industries 4.2x
Speedway 2.8x
channels
affinity
Dollar 3.6x
Gas & Convenience 1.9x
Mass 1.2x
Food 1.1x

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Data Highlights

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Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.