Trader Joe's Shopper Insights

Who shops at Trader Joe's?

A Trader Joe's shopper is generally very high income, Asian, and lower middle age. Trader Joe's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Trader Joe's shoppers.

Trader Joe's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
39.2
Avg Basket Size (units)
13.0
Avg Basket Size ($)
$43.7

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  • Behavioral data
  • Attitudinal surveys
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Trader Joe's Shopper Demographics

demographic
index
Female
97
Male
126
<24
105
25-34
93
35-44
110
45-54
98
55-64
80
65+
94
African American
57
Asian
195
Caucasian
91
Hispanic
90
demographic
index
Has Kids
94
No Kids
113
- $20k
58
$20k-40k
61
$40k-60k
75
$60k-80k
85
$80k-100k
100
$100k-125k
140
$125k +
199
No College
41
College
98
Adv. Degree
175

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When Do They Shop?

time of day
Sun
18.6%
Mon
15.3%
Tue
13.0%
Wed
12.0%
Thu
11.3%
Fri
13.1%
Sat
16.7%

Trader Joe's Basket Size

type
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
165

Which Retailers are Popular With Trader Joe's Shoppers?

retailers
affinity
Whole Foods 4.0x
Sprouts Farmers Market 3.7x
Smart & Final 3.5x
Safeway 3.0x
channels
affinity
Club 2.0x
Food 1.8x
Liquor 1.3x
Pet 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.