Travel Centers Shopper Insights

Who shops at Travel Centers?

A Travel Centers shopper is generally very low income, African American, and upper middle age. Travel Centers shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Travel Centers shoppers.

Travel Centers Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.0
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$24.65

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  • Behavioral data
  • Attitudinal surveys
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Travel Centers Shopper Demographics

demographic
index
Female
86
Male
230
<24
88
25-34
63
35-44
90
45-54
186
55-64
84
65+
32
African American
153
Asian
21
Caucasian
105
Hispanic
126
demographic
index
Has Kids
81
No Kids
141
- $20k
173
$20k-40k
127
$40k-60k
73
$60k-80k
106
$80k-100k
102
$100k-125k
24
$125k +
121
No College
117
College
110
Adv. Degree
34

Understand Travel Centers Shopper Behavior

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When Do They Shop?

time of day
Sun
18.2%
Mon
12.8%
Tue
9.4%
Wed
11.5%
Thu
15.8%
Fri
18.9%
Sat
13.4%

Travel Centers Basket Size

type
index
Urgent Need (1-2 Items)
145
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
9
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Travel Centers Shoppers?

retailers
affinity
Shell 4.5x
Speedway 3.9x
Circle K 3.8x
Family Dollar 2.2x
channels
affinity
Gas & Convenience 6.8x
Pet 1.3x
Dollar 1.2x
Mass 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.