Travel Centers Shopper Insights

Who shops at Travel Centers?

A Travel Centers shopper is generally very low income, African American, and upper middle age. Travel Centers shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Travel Centers shoppers.

Travel Centers Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
33.0
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$24.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Travel Centers Shopper Demographics

demographic
index
Female
86
Male
230
<24
88
25-34
63
35-44
90
45-54
186
55-64
84
65+
32
African American
153
Asian
21
Caucasian
105
Hispanic
126
demographic
index
Has Kids
81
No Kids
141
- $20k
173
$20k-40k
127
$40k-60k
73
$60k-80k
106
$80k-100k
102
$100k-125k
24
$125k +
121
No College
117
College
110
Adv. Degree
34

Understand Travel Centers Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.2%
Mon
12.8%
Tue
9.4%
Wed
11.5%
Thu
15.8%
Fri
18.9%
Sat
13.4%

Travel Centers Basket Size

type
index
Urgent Need (1-2 Items)
145
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
9
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Travel Centers Shoppers?

retailers
affinity
Shell 4.5x
Speedway 3.9x
Circle K 3.8x
Family Dollar 2.2x
channels
affinity
Gas & Convenience 6.8x
Pet 1.3x
Dollar 1.2x
Mass 1.1x

Get More Data

Learn more about Travel Centers shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Travel Centers shoppers shop at?

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How do Travel Centers shoppers shop during holidays?

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What items do Travel Centers shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Travel Centers Target Market

Arrow and target

Who actually shops at Travel Centers? Do these shoppers fit the intended target market of Travel Centers?

Thought bubble

What motivates the target market to shop at Travel Centers?

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What other target market should Travel Centers look at?

venn diagram

Which other retailers have a similar target market?

About Our Travel Centers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.