Ultra Foods Shopper Insights

Who shops at Ultra Foods? A Ultra Foods shopper is generally median income, African American, and older age. Ultra Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Ultra Foods shoppers.

Ultra Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.4
Avg Basket Size (units)
16.5
Avg Basket Size ($)
$44.05

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ultra Foods Shopper Demographics

demographic
index
Female
99
Male
109
<24
90
25-34
76
35-44
93
45-54
127
55-64
164
65+
50
African American
513
Asian
44
Caucasian
85
Hispanic
113
demographic
index
Has Kids
92
No Kids
118
- $20k
132
$20k-40k
96
$40k-60k
71
$60k-80k
137
$80k-100k
112
$100k-125k
66
$125k +
98
No College
110
College
98
Adv. Degree
96

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When Do They Shop?

time of day
Sun
15.0%
Mon
11.5%
Tue
12.7%
Wed
11.3%
Thu
11.3%
Fri
15.8%
Sat
22.5%

Ultra Foods Basket Size

type
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
238

Which Retailers are Popular With Ultra Foods Shoppers?

retailers
affinity
Albertsons 8.0x
Speedway 7.3x
Aldi 5.2x
Meijer 4.5x
channels
affinity
Drug 2.5x
Beauty 1.5x
Food 1.1x
Mass 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Ultra Foods shoppers shop at?

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How do Ultra Foods shoppers shop during holidays?

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What items do Ultra Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ultra Foods Target Market

Arrow and target

Who actually shops at Ultra Foods? Do these shoppers fit the intended target market of Ultra Foods?

Thought bubble

What motivates the target market to shop at Ultra Foods?

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What other target market should Ultra Foods look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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