United Grocery Outlet Shopper Insights

Who shops at United Grocery Outlet?

A United Grocery Outlet shopper is generally very low income, Caucasian, and upper middle age. United Grocery Outlet shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real United Grocery Outlet shoppers.

United Grocery Outlet Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
14.0
Avg Basket Size ($)
$31.9

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United Grocery Outlet Shopper Demographics

demographic
index
Female
99
Male
109
<24
118
25-34
102
35-44
88
45-54
126
55-64
93
65+
73
African American
44
Asian
10
Caucasian
119
Hispanic
61
demographic
index
Has Kids
112
No Kids
75
- $20k
386
$20k-40k
133
$40k-60k
114
$60k-80k
81
$80k-100k
47
$100k-125k
4
$125k +
32
No College
182
College
88
Adv. Degree
63

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When Do They Shop?

time of day
Sun
10.6%
Mon
13.7%
Tue
13.8%
Wed
17.4%
Thu
10.4%
Fri
15.7%
Sat
18.5%

United Grocery Outlet Basket Size

type
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
183

Which Retailers are Popular With United Grocery Outlet Shoppers?

retailers
affinity
IGA 7.8x
Houchens Industries 6.1x
Dollar General 5.9x
Family Dollar 3.1x
channels
affinity
Dollar 2.8x
Gas & Convenience 1.8x
Beauty 1.4x
Food 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.