United Grocery Outlet Shopper Insights

Who shops at United Grocery Outlet?

A United Grocery Outlet shopper is generally very low income, Caucasian, and upper middle age. United Grocery Outlet shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real United Grocery Outlet shoppers.

United Grocery Outlet Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
14.0
Avg Basket Size ($)
$31.9

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

United Grocery Outlet Shopper Demographics

demographic
index
Female
99
Male
109
<24
118
25-34
102
35-44
88
45-54
126
55-64
93
65+
73
African American
44
Asian
10
Caucasian
119
Hispanic
61
demographic
index
Has Kids
112
No Kids
75
- $20k
386
$20k-40k
133
$40k-60k
114
$60k-80k
81
$80k-100k
47
$100k-125k
4
$125k +
32
No College
182
College
88
Adv. Degree
63

Understand United Grocery Outlet Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.6%
Mon
13.7%
Tue
13.8%
Wed
17.4%
Thu
10.4%
Fri
15.7%
Sat
18.5%

United Grocery Outlet Basket Size

type
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
183

Which Retailers are Popular With United Grocery Outlet Shoppers?

retailers
affinity
IGA 7.8x
Houchens Industries 6.1x
Dollar General 5.9x
Family Dollar 3.1x
channels
affinity
Dollar 2.8x
Gas & Convenience 1.8x
Beauty 1.4x
Food 1.2x

Get More Data

Learn more about United Grocery Outlet shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do United Grocery Outlet shoppers shop at?

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How do United Grocery Outlet shoppers shop during holidays?

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What items do United Grocery Outlet shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the United Grocery Outlet Target Market

Arrow and target

Who actually shops at United Grocery Outlet? Do these shoppers fit the intended target market of United Grocery Outlet?

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What motivates the target market to shop at United Grocery Outlet?

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What other target market should United Grocery Outlet look at?

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Which other retailers have a similar target market?

About Our United Grocery Outlet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.