US Supermarket Shopper Insights

Who shops at US Supermarket?

A US Supermarket shopper is generally slightly lower income, Asian, and adolescent age. US Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real US Supermarket shoppers.

US Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.7
Avg Basket Size (units)
4.6
Avg Basket Size ($)
$15.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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US Supermarket Shopper Demographics

demographic
index
Female
88
Male
207
<24
696
25-34
89
35-44
118
45-54
29
55-64
25
65+
23
African American
17
Asian
1082
Caucasian
6
Hispanic
4
demographic
index
Has Kids
75
No Kids
153
- $20k
75
$20k-40k
145
$40k-60k
230
$60k-80k
16
$80k-100k
116
$100k-125k
24
$125k +
32
No College
109
College
96
Adv. Degree
110

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When Do They Shop?

time of day
Sun
20.6%
Mon
12.4%
Tue
10.3%
Wed
10.5%
Thu
13.3%
Fri
12.0%
Sat
20.9%

US Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
58
Pantry Stocking (21+ Items)
13

Which Retailers are Popular With US Supermarket Shoppers?

retailers
affinity
A&P 9.8x
BJ's 9.1x
RiteAid 7.9x
Ahold 6.2x
channels
affinity
Food 2.3x
Drug 1.7x
Club 0.6x
Gas & Convenience 0.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.