US Supermarket Shopper Insights

Who shops at US Supermarket?

A US Supermarket shopper is generally slightly lower income, Asian, and adolescent age. US Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real US Supermarket shoppers.

US Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.7
Avg Basket Size (units)
4.6
Avg Basket Size ($)
$15.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

US Supermarket Shopper Demographics

demographic
index
Female
88
Male
207
<24
696
25-34
89
35-44
118
45-54
29
55-64
25
65+
23
African American
17
Asian
1082
Caucasian
6
Hispanic
4
demographic
index
Has Kids
75
No Kids
153
- $20k
75
$20k-40k
145
$40k-60k
230
$60k-80k
16
$80k-100k
116
$100k-125k
24
$125k +
32
No College
109
College
96
Adv. Degree
110

Understand US Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.6%
Mon
12.4%
Tue
10.3%
Wed
10.5%
Thu
13.3%
Fri
12.0%
Sat
20.9%

US Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
58
Pantry Stocking (21+ Items)
13

Which Retailers are Popular With US Supermarket Shoppers?

retailers
affinity
A&P 9.8x
BJ's 9.1x
RiteAid 7.9x
Ahold 6.2x
channels
affinity
Food 2.3x
Drug 1.7x
Club 0.6x
Gas & Convenience 0.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do US Supermarket shoppers shop at?

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How do US Supermarket shoppers shop during holidays?

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What items do US Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the US Supermarket Target Market

Arrow and target

Who actually shops at US Supermarket? Do these shoppers fit the intended target market of US Supermarket?

Thought bubble

What motivates the target market to shop at US Supermarket?

magnifying glass

What other target market should US Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our US Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.