VA ABC Shopper Insights

Who shops at VA ABC?

A VA ABC shopper is generally slightly lower income, African American, and young adult age. VA ABC shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real VA ABC shoppers.

VA ABC Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.5
Avg Basket Size (units)
2.0
Avg Basket Size ($)
$44.75

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

VA ABC Shopper Demographics

demographic
index
Female
97
Male
126
<24
143
25-34
147
35-44
76
45-54
92
55-64
78
65+
80
African American
198
Asian
34
Caucasian
112
Hispanic
15
demographic
index
Has Kids
92
No Kids
118
- $20k
85
$20k-40k
96
$40k-60k
180
$60k-80k
64
$80k-100k
57
$100k-125k
120
$125k +
71
No College
76
College
111
Adv. Degree
77

Understand VA ABC Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
7.2%
Mon
8.0%
Tue
8.0%
Wed
10.5%
Thu
24.4%
Fri
21.0%
Sat
20.9%

VA ABC Basket Size

type
index
Urgent Need (1-2 Items)
218
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
2
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With VA ABC Shoppers?

retailers
affinity
Delhaize America 10.7x
SuperValu 8.7x
7-Eleven 6.0x
Wawa 4.8x
channels
affinity
Liquor 21.5x
Gas & Convenience 2.3x
Pet 1.6x
Beauty 1.3x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.