VA ABC Shopper Insights

Who shops at VA ABC?

A VA ABC shopper is generally slightly lower income, African American, and young adult age. VA ABC shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real VA ABC shoppers.

VA ABC Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
35.5
Avg Basket Size (units)
2.0
Avg Basket Size ($)
$44.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

VA ABC Shopper Demographics

demographic
index
Female
97
Male
126
<24
143
25-34
147
35-44
76
45-54
92
55-64
78
65+
80
African American
198
Asian
34
Caucasian
112
Hispanic
15
demographic
index
Has Kids
92
No Kids
118
- $20k
85
$20k-40k
96
$40k-60k
180
$60k-80k
64
$80k-100k
57
$100k-125k
120
$125k +
71
No College
76
College
111
Adv. Degree
77

Understand VA ABC Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
7.2%
Mon
8.0%
Tue
8.0%
Wed
10.5%
Thu
24.4%
Fri
21.0%
Sat
20.9%

VA ABC Basket Size

type
index
Urgent Need (1-2 Items)
218
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
2
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With VA ABC Shoppers?

retailers
affinity
Delhaize America 10.7x
SuperValu 8.7x
7-Eleven 6.0x
Wawa 4.8x
channels
affinity
Liquor 21.5x
Gas & Convenience 2.3x
Pet 1.6x
Beauty 1.3x

Get More Data

Learn more about VA ABC shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do VA ABC shoppers shop at?

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How do VA ABC shoppers shop during holidays?

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What items do VA ABC shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the VA ABC Target Market

Arrow and target

Who actually shops at VA ABC? Do these shoppers fit the intended target market of VA ABC?

Thought bubble

What motivates the target market to shop at VA ABC?

magnifying glass

What other target market should VA ABC look at?

venn diagram

Which other retailers have a similar target market?

About Our VA ABC Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.