Valero Shopper Insights

Who shops at Valero?

A Valero shopper is generally lower income, African American, and upper middle age. Valero shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Valero shoppers.

Valero Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.7
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$20.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Valero Shopper Demographics

demographic
index
Female
87
Male
223
<24
92
25-34
97
35-44
88
45-54
156
55-64
56
65+
43
African American
447
Asian
75
Caucasian
84
Hispanic
90
demographic
index
Has Kids
95
No Kids
111
- $20k
133
$20k-40k
164
$40k-60k
70
$60k-80k
91
$80k-100k
59
$100k-125k
120
$125k +
76
No College
107
College
111
Adv. Degree
43

Understand Valero Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.9%
Mon
15.2%
Tue
12.0%
Wed
12.8%
Thu
14.9%
Fri
15.4%
Sat
14.8%

Valero Basket Size

type
index
Urgent Need (1-2 Items)
156
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
9
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Valero Shoppers?

retailers
affinity
Shell 6.5x
Speedway 4.4x
7-Eleven 4.1x
Circle K 3.9x
channels
affinity
Gas & Convenience 5.6x
Dollar 2.1x
Mass 1.0x
Food 0.9x

Get More Data

Learn more about Valero shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Valero shoppers shop at?

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How do Valero shoppers shop during holidays?

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What items do Valero shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Valero Target Market

Arrow and target

Who actually shops at Valero? Do these shoppers fit the intended target market of Valero?

Thought bubble

What motivates the target market to shop at Valero?

magnifying glass

What other target market should Valero look at?

venn diagram

Which other retailers have a similar target market?

About Our Valero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.