Valero Shopper Insights

Who shops at Valero?

A Valero shopper is generally lower income, African American, and upper middle age. Valero shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Valero shoppers.

Valero Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.7
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$20.25

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Valero Shopper Demographics

demographic
index
Female
87
Male
223
<24
92
25-34
97
35-44
88
45-54
156
55-64
56
65+
43
African American
447
Asian
75
Caucasian
84
Hispanic
90
demographic
index
Has Kids
95
No Kids
111
- $20k
133
$20k-40k
164
$40k-60k
70
$60k-80k
91
$80k-100k
59
$100k-125k
120
$125k +
76
No College
107
College
111
Adv. Degree
43

Understand Valero Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.9%
Mon
15.2%
Tue
12.0%
Wed
12.8%
Thu
14.9%
Fri
15.4%
Sat
14.8%

Valero Basket Size

type
index
Urgent Need (1-2 Items)
156
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
9
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Valero Shoppers?

retailers
affinity
Shell 6.5x
Speedway 4.4x
7-Eleven 4.1x
Circle K 3.9x
channels
affinity
Gas & Convenience 5.6x
Dollar 2.1x
Mass 1.0x
Food 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.