Value Center Marketplace Shopper Insights

Who shops at Value Center Marketplace? Value Center Marketplace shoppers are generally slightly lower income, African American, and upper middle age. Value Center Marketplace shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Value Center Marketplace shoppers.

Value Center Marketplace Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
27.0
Avg Basket Size (units)
12.2
Avg Basket Size ($)
$37.11

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Value Center Marketplace Shopper Demographics

demographic
index
Female
94
Male
157
<24
149
25-34
65
35-44
84
45-54
186
55-64
73
65+
54
African American
126
Asian
0
Caucasian
121
Hispanic
4
demographic
index
Has Kids
105
No Kids
89
- $20k
56
$20k-40k
89
$40k-60k
266
$60k-80k
66
$80k-100k
48
$100k-125k
62
$125k +
28
No College
135
College
105
Adv. Degree
39

Understand Value Center Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.4%
Mon
13.8%
Tue
10.3%
Wed
13.7%
Thu
9.6%
Fri
13.4%
Sat
19.8%

Value Center Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
153

Which Retailers are Popular With Value Center Marketplace Shoppers?

retailers
affinity
Meijer 15.3x
Speedway 9.6x
Kroger 3.1x
7-Eleven 2.7x
channels
affinity
Food 1.5x
Drug 1.5x
Club 1.4x
Dollar 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Value Center Marketplace shoppers shop at?

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How do Value Center Marketplace shoppers shop during holidays?

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What items do Value Center Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Value Center Marketplace Target Market

Arrow and target

Who actually shops at Value Center Marketplace? Do these shoppers fit the intended target market of Value Center Marketplace?

Thought bubble

What motivates the target market to shop at Value Center Marketplace?

magnifying glass

What other target market should Value Center Marketplace look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us