Value Center Marketplace Shopper Insights

Who shops at Value Center Marketplace?

A Value Center Marketplace shopper is generally slightly lower income, African American, and upper middle age. Value Center Marketplace shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Value Center Marketplace shoppers.

Value Center Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.0
Avg Basket Size (units)
12.2
Avg Basket Size ($)
$37.11

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Value Center Marketplace Shopper Demographics

demographic
index
Female
94
Male
157
<24
149
25-34
65
35-44
84
45-54
186
55-64
73
65+
54
African American
126
Asian
0
Caucasian
121
Hispanic
4
demographic
index
Has Kids
105
No Kids
89
- $20k
56
$20k-40k
89
$40k-60k
266
$60k-80k
66
$80k-100k
48
$100k-125k
62
$125k +
28
No College
135
College
105
Adv. Degree
39

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When Do They Shop?

time of day
Sun
19.4%
Mon
13.8%
Tue
10.3%
Wed
13.7%
Thu
9.6%
Fri
13.4%
Sat
19.8%

Value Center Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
153

Which Retailers are Popular With Value Center Marketplace Shoppers?

retailers
affinity
Meijer 15.3x
Speedway 9.6x
Kroger 3.1x
7-Eleven 2.7x
channels
affinity
Food 1.5x
Drug 1.5x
Club 1.4x
Dollar 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.