Value Center Marketplace Shopper Insights

Who shops at Value Center Marketplace?

A Value Center Marketplace shopper is generally slightly lower income, African American, and upper middle age. Value Center Marketplace shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Value Center Marketplace shoppers.

Value Center Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.0
Avg Basket Size (units)
12.2
Avg Basket Size ($)
$37.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Value Center Marketplace Shopper Demographics

demographic
index
Female
94
Male
157
<24
149
25-34
65
35-44
84
45-54
186
55-64
73
65+
54
African American
126
Asian
0
Caucasian
121
Hispanic
4
demographic
index
Has Kids
105
No Kids
89
- $20k
56
$20k-40k
89
$40k-60k
266
$60k-80k
66
$80k-100k
48
$100k-125k
62
$125k +
28
No College
135
College
105
Adv. Degree
39

Understand Value Center Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.4%
Mon
13.8%
Tue
10.3%
Wed
13.7%
Thu
9.6%
Fri
13.4%
Sat
19.8%

Value Center Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
153

Which Retailers are Popular With Value Center Marketplace Shoppers?

retailers
affinity
Meijer 15.3x
Speedway 9.6x
Kroger 3.1x
7-Eleven 2.7x
channels
affinity
Food 1.5x
Drug 1.5x
Club 1.4x
Dollar 1.2x

Get More Data

Learn more about Value Center Marketplace shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Value Center Marketplace shoppers shop at?

check mark

How do Value Center Marketplace shoppers shop during holidays?

check mark

What items do Value Center Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Value Center Marketplace Target Market

Arrow and target

Who actually shops at Value Center Marketplace? Do these shoppers fit the intended target market of Value Center Marketplace?

Thought bubble

What motivates the target market to shop at Value Center Marketplace?

magnifying glass

What other target market should Value Center Marketplace look at?

venn diagram

Which other retailers have a similar target market?

About Our Value Center Marketplace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.