Village Market Shopper Insights

Who shops at Village Market?

A Village Market shopper is generally median income, Caucasian, and senior age. Village Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Village Market shoppers.

Village Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.6
Avg Basket Size (units)
7.0
Avg Basket Size ($)
$25.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Village Market Shopper Demographics

demographic
index
Female
100
Male
101
<24
123
25-34
90
35-44
124
45-54
42
55-64
103
65+
245
African American
14
Asian
62
Caucasian
116
Hispanic
15
demographic
index
Has Kids
92
No Kids
116
- $20k
117
$20k-40k
126
$40k-60k
105
$60k-80k
129
$80k-100k
81
$100k-125k
36
$125k +
89
No College
129
College
102
Adv. Degree
58

Understand Village Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.9%
Mon
11.6%
Tue
12.3%
Wed
13.1%
Thu
14.9%
Fri
16.7%
Sat
17.4%

Village Market Basket Size

type
index
Urgent Need (1-2 Items)
96
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
92
Pantry Stocking (21+ Items)
50

Which Retailers are Popular With Village Market Shoppers?

retailers
affinity
SpartanNash 6.2x
Price Chopper 5.3x
IGA 4.7x
Meijer 4.3x
channels
affinity
Dollar 1.9x
Gas & Convenience 1.6x
Food 1.3x
Drug 1.1x

Get More Data

Learn more about Village Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Village Market shoppers shop at?

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How do Village Market shoppers shop during holidays?

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What items do Village Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Village Market Target Market

Arrow and target

Who actually shops at Village Market? Do these shoppers fit the intended target market of Village Market?

Thought bubble

What motivates the target market to shop at Village Market?

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What other target market should Village Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Village Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.