Village Market Shopper Insights

Who shops at Village Market?

A Village Market shopper is generally median income, Caucasian, and senior age. Village Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Village Market shoppers.

Village Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.6
Avg Basket Size (units)
7.0
Avg Basket Size ($)
$25.19

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Village Market Shopper Demographics

demographic
index
Female
100
Male
101
<24
123
25-34
90
35-44
124
45-54
42
55-64
103
65+
245
African American
14
Asian
62
Caucasian
116
Hispanic
15
demographic
index
Has Kids
92
No Kids
116
- $20k
117
$20k-40k
126
$40k-60k
105
$60k-80k
129
$80k-100k
81
$100k-125k
36
$125k +
89
No College
129
College
102
Adv. Degree
58

Understand Village Market Shopper Behavior

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When Do They Shop?

time of day
Sun
13.9%
Mon
11.6%
Tue
12.3%
Wed
13.1%
Thu
14.9%
Fri
16.7%
Sat
17.4%

Village Market Basket Size

type
index
Urgent Need (1-2 Items)
96
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
92
Pantry Stocking (21+ Items)
50

Which Retailers are Popular With Village Market Shoppers?

retailers
affinity
SpartanNash 6.2x
Price Chopper 5.3x
IGA 4.7x
Meijer 4.3x
channels
affinity
Dollar 1.9x
Gas & Convenience 1.6x
Food 1.3x
Drug 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.