Village Pantry Shopper Insights

Who shops at Village Pantry ?

A Village Pantry shopper is generally very low income, Caucasian, and adolescent age. Village Pantry shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Village Pantry shoppers.

Village Pantry Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.6
Avg Basket Size (units)
2.9
Avg Basket Size ($)
$12.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Village Pantry Shopper Demographics

demographic
index
Female
61
Male
460
<24
157
25-34
65
35-44
127
45-54
135
55-64
13
65+
2
African American
14
Asian
35
Caucasian
125
Hispanic
2
demographic
index
Has Kids
86
No Kids
130
- $20k
318
$20k-40k
88
$40k-60k
80
$60k-80k
99
$80k-100k
134
$100k-125k
43
$125k +
32
No College
86
College
116
Adv. Degree
40

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When Do They Shop?

time of day
Sun
14.3%
Mon
14.5%
Tue
10.4%
Wed
16.6%
Thu
12.7%
Fri
17.3%
Sat
14.1%

Village Pantry Basket Size

type
index
Urgent Need (1-2 Items)
140
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Village Pantry Shoppers?

retailers
affinity
Speedway 24.7x
Circle K 9.9x
Meijer 7.9x
IGA 3.3x
channels
affinity
Gas & Convenience 11.7x
Dollar 1.4x
Beauty 0.9x
Mass 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.