Vowells Marketplace Shopper Insights

Who shops at Vowells Marketplace?

A Vowells Marketplace shopper is generally lower income, African American, and senior age. Vowells Marketplace shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Vowells Marketplace shoppers.

Vowells Marketplace Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
32.7
Avg Basket Size (units)
9.8
Avg Basket Size ($)
$31.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vowells Marketplace Shopper Demographics

demographic
index
Female
100
Male
97
<24
11
25-34
48
35-44
134
45-54
41
55-64
210
65+
291
African American
335
Caucasian
114
Hispanic
0
demographic
index
Has Kids
84
No Kids
134
- $20k
52
$20k-40k
301
$40k-60k
116
$60k-80k
15
$80k-100k
57
$100k-125k
84
$125k +
20
No College
235
College
66
Adv. Degree
105

Understand Vowells Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.6%
Mon
14.4%
Tue
13.6%
Wed
13.2%
Thu
11.7%
Fri
13.8%
Sat
16.7%

Vowells Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
100

Which Retailers are Popular With Vowells Marketplace Shoppers?

retailers
affinity
Dollar General 8.4x
Shell 8.1x
Southeastern Grocers 6.7x
Houchens Industries 5.7x
channels
affinity
Dollar 4.2x
Gas & Convenience 1.4x
Mass 1.1x
Food 1.0x

Get More Data

Learn more about Vowells Marketplace shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Vowells Marketplace shoppers shop at?

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How do Vowells Marketplace shoppers shop during holidays?

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What items do Vowells Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vowells Marketplace Target Market

Arrow and target

Who actually shops at Vowells Marketplace? Do these shoppers fit the intended target market of Vowells Marketplace?

Thought bubble

What motivates the target market to shop at Vowells Marketplace?

magnifying glass

What other target market should Vowells Marketplace look at?

venn diagram

Which other retailers have a similar target market?

About Our Vowells Marketplace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.