Vowells Marketplace Shopper Insights

Who shops at Vowells Marketplace?

A Vowells Marketplace shopper is generally lower income, African American, and senior age. Vowells Marketplace shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Vowells Marketplace shoppers.

Vowells Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.7
Avg Basket Size (units)
9.8
Avg Basket Size ($)
$31.45

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vowells Marketplace Shopper Demographics

demographic
index
Female
100
Male
97
<24
11
25-34
48
35-44
134
45-54
41
55-64
210
65+
291
African American
335
Caucasian
114
Hispanic
0
demographic
index
Has Kids
84
No Kids
134
- $20k
52
$20k-40k
301
$40k-60k
116
$60k-80k
15
$80k-100k
57
$100k-125k
84
$125k +
20
No College
235
College
66
Adv. Degree
105

Understand Vowells Marketplace Shopper Behavior

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When Do They Shop?

time of day
Sun
16.6%
Mon
14.4%
Tue
13.6%
Wed
13.2%
Thu
11.7%
Fri
13.8%
Sat
16.7%

Vowells Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
100

Which Retailers are Popular With Vowells Marketplace Shoppers?

retailers
affinity
Dollar General 8.4x
Shell 8.1x
Southeastern Grocers 6.7x
Houchens Industries 5.7x
channels
affinity
Dollar 4.2x
Gas & Convenience 1.4x
Mass 1.1x
Food 1.0x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.