Wakefern Shopper Insights

Who shops at Wakefern?

A Wakefern shopper is generally very high income, Caucasian, and upper middle age. Wakefern shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Wakefern shoppers.

Wakefern Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
18.9
Avg Basket Size (units)
17.4
Avg Basket Size ($)
$49.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wakefern Shopper Demographics

demographic
index
Female
101
Male
88
<24
51
25-34
69
35-44
107
45-54
126
55-64
116
65+
117
African American
79
Asian
51
Caucasian
107
Hispanic
93
demographic
index
Has Kids
103
No Kids
93
- $20k
64
$20k-40k
61
$40k-60k
75
$60k-80k
94
$80k-100k
119
$100k-125k
138
$125k +
164
No College
98
College
98
Adv. Degree
110

Understand Wakefern Shopper Behavior

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When Do They Shop?

time of day
Sun
20.6%
Mon
13.6%
Tue
11.6%
Wed
11.8%
Thu
11.7%
Fri
14.0%
Sat
16.7%

Wakefern Basket Size

type
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
263

Which Retailers are Popular With Wakefern Shoppers?

retailers
affinity
A&P 13.0x
Wawa 10.2x
BJ's 6.1x
Ahold 5.9x
channels
affinity
Liquor 3.3x
Food 1.7x
Drug 1.4x
Pet 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.