Wakefern Shopper Insights

Who shops at Wakefern?

A Wakefern shopper is generally very high income, Caucasian, and upper middle age. Wakefern shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Wakefern shoppers.

Wakefern Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
18.9
Avg Basket Size (units)
17.4
Avg Basket Size ($)
$49.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wakefern Shopper Demographics

demographic
index
Female
101
Male
88
<24
51
25-34
69
35-44
107
45-54
126
55-64
116
65+
117
African American
79
Asian
51
Caucasian
107
Hispanic
93
demographic
index
Has Kids
103
No Kids
93
- $20k
64
$20k-40k
61
$40k-60k
75
$60k-80k
94
$80k-100k
119
$100k-125k
138
$125k +
164
No College
98
College
98
Adv. Degree
110

Understand Wakefern Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.6%
Mon
13.6%
Tue
11.6%
Wed
11.8%
Thu
11.7%
Fri
14.0%
Sat
16.7%

Wakefern Basket Size

type
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
263

Which Retailers are Popular With Wakefern Shoppers?

retailers
affinity
A&P 13.0x
Wawa 10.2x
BJ's 6.1x
Ahold 5.9x
channels
affinity
Liquor 3.3x
Food 1.7x
Drug 1.4x
Pet 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Wakefern shoppers shop at?

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How do Wakefern shoppers shop during holidays?

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What items do Wakefern shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wakefern Target Market

Arrow and target

Who actually shops at Wakefern? Do these shoppers fit the intended target market of Wakefern?

Thought bubble

What motivates the target market to shop at Wakefern?

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What other target market should Wakefern look at?

venn diagram

Which other retailers have a similar target market?

About Our Wakefern Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.