Waldbaum Super Market Shopper Insights

Who shops at Waldbaum Super Market?

A Waldbaum Super Market shopper is generally very high income, African American, and upper middle age. Waldbaum Super Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Waldbaum Super Market shoppers.

Waldbaum Super Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.9
Avg Basket Size (units)
12.0
Avg Basket Size ($)
$37.57

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Waldbaum Super Market Shopper Demographics

demographic
index
Female
105
Male
54
<24
46
25-34
67
35-44
114
45-54
130
55-64
99
65+
62
African American
141
Asian
113
Caucasian
101
Hispanic
72
demographic
index
Has Kids
104
No Kids
91
- $20k
46
$20k-40k
69
$40k-60k
79
$60k-80k
77
$80k-100k
89
$100k-125k
157
$125k +
197
No College
89
College
101
Adv. Degree
107

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When Do They Shop?

time of day
Sun
18.8%
Mon
13.5%
Tue
13.1%
Wed
12.8%
Thu
11.2%
Fri
13.8%
Sat
16.8%

Waldbaum Super Market Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
146

Which Retailers are Popular With Waldbaum Super Market Shoppers?

retailers
affinity
A&P 21.2x
BJ's 9.1x
Ahold 6.9x
RiteAid 5.3x
channels
affinity
Drug 2.1x
Food 1.9x
Gas & Convenience 1.1x
Pet 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.