Walgreens Shopper Insights

Who shops at Walgreens? Walgreens shoppers are generally very low income, African American, and senior age. Walgreens shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Walgreens shoppers.

Walgreens Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
5.5
Avg Basket Size ($)
$17.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Walgreens Shopper Demographics

demographic
index
Female
99
Male
107
<24
93
25-34
98
35-44
97
45-54
103
55-64
110
65+
119
African American
130
Asian
99
Caucasian
96
Hispanic
124
demographic
index
Has Kids
92
No Kids
118
- $20k
112
$20k-40k
108
$40k-60k
99
$60k-80k
96
$80k-100k
99
$100k-125k
93
$125k +
97
No College
100
College
100
Adv. Degree
99

Understand Walgreens Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.0%
Mon
14.1%
Tue
14.8%
Wed
14.2%
Thu
14.1%
Fri
15.4%
Sat
14.3%

Walgreens Basket Size

type
index
Urgent Need (1-2 Items)
127
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
43
Pantry Stocking (21+ Items)
19

Which Retailers are Popular With Walgreens Shoppers?

retailers
affinity
Shell 1.9x
Circle K 1.9x
Southeastern Grocers 1.8x
Speedway 1.7x
channels
affinity
Drug 2.6x
Gas & Convenience 1.1x
Food 1.1x
Dollar 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Walgreens shoppers shop at?

check mark

How do Walgreens shoppers shop during holidays?

check mark

What items do Walgreens shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Walgreens Target Market

Arrow and target

Who actually shops at Walgreens? Do these shoppers fit the intended target market of Walgreens?

Thought bubble

What motivates the target market to shop at Walgreens?

magnifying glass

What other target market should Walgreens look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us