Walmart Shopper Insights

Who shops at Walmart?

A Walmart shopper is generally very low income, African American, and adolescent age. Walmart shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Walmart shoppers.

Walmart Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
16.9
Avg Basket Size (units)
12.5
Avg Basket Size ($)
$51.6

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Walmart Shopper Demographics

demographic
index
Female
101
Male
92
<24
116
25-34
106
35-44
96
45-54
98
55-64
100
65+
95
African American
119
Asian
57
Caucasian
105
Hispanic
88
demographic
index
Has Kids
102
No Kids
97
- $20k
122
$20k-40k
120
$40k-60k
111
$60k-80k
103
$80k-100k
94
$100k-125k
81
$125k +
62
No College
124
College
99
Adv. Degree
78

Understand Walmart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.4%
Mon
12.7%
Tue
11.8%
Wed
11.9%
Thu
12.8%
Fri
16.1%
Sat
18.2%

Walmart Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
182

Which Retailers are Popular With Walmart Shoppers?

retailers
affinity
Shell 2.5x
Family Dollar 2.3x
Dollar General 2.3x
Circle K 2.2x
channels
affinity
Mass 1.7x
Dollar 1.4x
Gas & Convenience 1.3x
Beauty 1.0x

Get More Data

Learn more about Walmart shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Walmart shoppers shop at?

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How do Walmart shoppers shop during holidays?

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What items do Walmart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Walmart Target Market

Arrow and target

Who actually shops at Walmart? Do these shoppers fit the intended target market of Walmart?

Thought bubble

What motivates the target market to shop at Walmart?

magnifying glass

What other target market should Walmart look at?

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Which other retailers have a similar target market?

About Our Walmart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.