Wawa Shopper Insights

Who shops at Wawa?

A Wawa shopper is generally higher income, Caucasian, and upper middle age. Wawa shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Wawa shoppers.

Wawa Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.1
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$18.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wawa Shopper Demographics

demographic
index
Female
91
Male
185
<24
51
25-34
77
35-44
98
45-54
135
55-64
121
65+
86
African American
84
Asian
29
Caucasian
113
Hispanic
43
demographic
index
Has Kids
98
No Kids
105
- $20k
92
$20k-40k
95
$40k-60k
100
$60k-80k
93
$80k-100k
104
$100k-125k
114
$125k +
103
No College
144
College
95
Adv. Degree
72

Understand Wawa Shopper Behavior

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When Do They Shop?

time of day
Sun
13.0%
Mon
13.3%
Tue
13.8%
Wed
14.5%
Thu
15.0%
Fri
16.0%
Sat
14.4%

Wawa Basket Size

type
index
Urgent Need (1-2 Items)
109
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
15
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wawa Shoppers?

retailers
affinity
Wakefern 7.4x
Weis Markets 4.6x
A&P 4.4x
Ahold 4.2x
channels
affinity
Gas & Convenience 6.7x
Liquor 4.0x
Pet 1.2x
Drug 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.