Wawa Shopper Insights

Who shops at Wawa?

A Wawa shopper is generally higher income, Caucasian, and upper middle age. Wawa shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Wawa shoppers.

Wawa Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
28.1
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$18.06

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wawa Shopper Demographics

demographic
index
Female
91
Male
185
<24
51
25-34
77
35-44
98
45-54
135
55-64
121
65+
86
African American
84
Asian
29
Caucasian
113
Hispanic
43
demographic
index
Has Kids
98
No Kids
105
- $20k
92
$20k-40k
95
$40k-60k
100
$60k-80k
93
$80k-100k
104
$100k-125k
114
$125k +
103
No College
144
College
95
Adv. Degree
72

Understand Wawa Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.0%
Mon
13.3%
Tue
13.8%
Wed
14.5%
Thu
15.0%
Fri
16.0%
Sat
14.4%

Wawa Basket Size

type
index
Urgent Need (1-2 Items)
109
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
15
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wawa Shoppers?

retailers
affinity
Wakefern 7.4x
Weis Markets 4.6x
A&P 4.4x
Ahold 4.2x
channels
affinity
Gas & Convenience 6.7x
Liquor 4.0x
Pet 1.2x
Drug 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Wawa shoppers shop at?

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How do Wawa shoppers shop during holidays?

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What items do Wawa shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wawa Target Market

Arrow and target

Who actually shops at Wawa? Do these shoppers fit the intended target market of Wawa?

Thought bubble

What motivates the target market to shop at Wawa?

magnifying glass

What other target market should Wawa look at?

venn diagram

Which other retailers have a similar target market?

About Our Wawa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.