Wegmans Shopper Insights

Who shops at Wegmans?

A Wegmans shopper is generally very high income, Caucasian, and lower middle age. Wegmans shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Wegmans shoppers.

Wegmans Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
24.4
Avg Basket Size (units)
13.4
Avg Basket Size ($)
$50.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wegmans Shopper Demographics

demographic
index
Female
99
Male
114
<24
68
25-34
99
35-44
108
45-54
98
55-64
80
65+
102
African American
40
Asian
46
Caucasian
119
Hispanic
20
demographic
index
Has Kids
103
No Kids
93
- $20k
40
$20k-40k
59
$40k-60k
73
$60k-80k
102
$80k-100k
108
$100k-125k
148
$125k +
176
No College
52
College
95
Adv. Degree
175

Understand Wegmans Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.9%
Mon
13.5%
Tue
11.0%
Wed
11.3%
Thu
10.4%
Fri
14.7%
Sat
18.2%

Wegmans Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
190

Which Retailers are Popular With Wegmans Shoppers?

retailers
affinity
Tops 17.1x
Weis Markets 8.4x
Ahold 5.5x
Wawa 5.4x
channels
affinity
Liquor 2.8x
Food 1.9x
Pet 1.4x
Beauty 1.1x

Get More Data

Learn more about Wegmans shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Wegmans shoppers shop at?

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How do Wegmans shoppers shop during holidays?

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What items do Wegmans shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wegmans Target Market

Arrow and target

Who actually shops at Wegmans? Do these shoppers fit the intended target market of Wegmans?

Thought bubble

What motivates the target market to shop at Wegmans?

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What other target market should Wegmans look at?

venn diagram

Which other retailers have a similar target market?

About Our Wegmans Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.