Wegmans Shopper Insights

Who shops at Wegmans?

A Wegmans shopper is generally very high income, Caucasian, and lower middle age. Wegmans shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Wegmans shoppers.

Wegmans Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
24.4
Avg Basket Size (units)
13.4
Avg Basket Size ($)
$50.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wegmans Shopper Demographics

demographic
index
Female
99
Male
114
<24
68
25-34
99
35-44
108
45-54
98
55-64
80
65+
102
African American
40
Asian
46
Caucasian
119
Hispanic
20
demographic
index
Has Kids
103
No Kids
93
- $20k
40
$20k-40k
59
$40k-60k
73
$60k-80k
102
$80k-100k
108
$100k-125k
148
$125k +
176
No College
52
College
95
Adv. Degree
175

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When Do They Shop?

time of day
Sun
20.9%
Mon
13.5%
Tue
11.0%
Wed
11.3%
Thu
10.4%
Fri
14.7%
Sat
18.2%

Wegmans Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
190

Which Retailers are Popular With Wegmans Shoppers?

retailers
affinity
Tops 17.1x
Weis Markets 8.4x
Ahold 5.5x
Wawa 5.4x
channels
affinity
Liquor 2.8x
Food 1.9x
Pet 1.4x
Beauty 1.1x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.