WEIGELS Shopper Insights

Who shops at WEIGELS?

A WEIGELS shopper is generally slightly lower income, Caucasian, and upper middle age. WEIGELS shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real WEIGELS shoppers.

WEIGELS Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$10.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

WEIGELS Shopper Demographics

demographic
index
Female
90
Male
190
<24
35
25-34
51
35-44
106
45-54
188
55-64
55
65+
39
African American
12
Asian
3
Caucasian
127
Hispanic
18
demographic
index
Has Kids
112
No Kids
75
- $20k
71
$20k-40k
117
$40k-60k
143
$60k-80k
115
$80k-100k
97
$100k-125k
55
$125k +
55
No College
89
College
113
Adv. Degree
52

Understand WEIGELS Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.1%
Mon
10.8%
Tue
12.7%
Wed
15.2%
Thu
13.8%
Fri
16.2%
Sat
16.1%

WEIGELS Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
6

Which Retailers are Popular With WEIGELS Shoppers?

retailers
affinity
Shell 8.8x
IGA 5.1x
Dollar General 3.9x
Speedway 2.8x
channels
affinity
Gas & Convenience 4.3x
Dollar 1.8x
Mass 1.3x
Beauty 1.1x

Get More Data

Learn more about WEIGELS shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do WEIGELS shoppers shop at?

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How do WEIGELS shoppers shop during holidays?

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What items do WEIGELS shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the WEIGELS Target Market

Arrow and target

Who actually shops at WEIGELS? Do these shoppers fit the intended target market of WEIGELS?

Thought bubble

What motivates the target market to shop at WEIGELS?

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What other target market should WEIGELS look at?

venn diagram

Which other retailers have a similar target market?

About Our WEIGELS Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.