Wesco Shopper Insights

Who shops at Wesco?

A wesco shopper is generally very low income, Caucasian, and lower middle age. wesco shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real wesco shoppers.

Wesco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
24.5
Avg Basket Size (units)
4.7
Avg Basket Size ($)
$18.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wesco Shopper Demographics

demographic
index
Female
104
Male
62
<24
50
25-34
103
35-44
123
45-54
83
55-64
97
65+
70
African American
48
Asian
1
Caucasian
127
Hispanic
7
demographic
index
Has Kids
111
No Kids
74
- $20k
172
$20k-40k
102
$40k-60k
160
$60k-80k
115
$80k-100k
55
$100k-125k
43
$125k +
20
No College
132
College
95
Adv. Degree
80

Understand Wesco Shopper Behavior

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When Do They Shop?

time of day
Sun
11.0%
Mon
13.9%
Tue
12.1%
Wed
16.2%
Thu
14.7%
Fri
18.9%
Sat
13.2%

Wesco Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
174
Fill Up (11-20 Items)
39
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Wesco Shoppers?

retailers
affinity
Meijer 32.0x
Speedway 13.0x
SpartanNash 13.0x
Menards 8.8x
channels
affinity
Gas & Convenience 6.8x
Dollar 2.0x
Mass 1.4x
Pet 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.