Wesco Shopper Insights

Who shops at Wesco?

A wesco shopper is generally very low income, Caucasian, and lower middle age. wesco shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real wesco shoppers.

Wesco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
24.5
Avg Basket Size (units)
4.7
Avg Basket Size ($)
$18.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wesco Shopper Demographics

demographic
index
Female
104
Male
62
<24
50
25-34
103
35-44
123
45-54
83
55-64
97
65+
70
African American
48
Asian
1
Caucasian
127
Hispanic
7
demographic
index
Has Kids
111
No Kids
74
- $20k
172
$20k-40k
102
$40k-60k
160
$60k-80k
115
$80k-100k
55
$100k-125k
43
$125k +
20
No College
132
College
95
Adv. Degree
80

Understand Wesco Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.0%
Mon
13.9%
Tue
12.1%
Wed
16.2%
Thu
14.7%
Fri
18.9%
Sat
13.2%

Wesco Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
174
Fill Up (11-20 Items)
39
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With Wesco Shoppers?

retailers
affinity
Meijer 32.0x
Speedway 13.0x
SpartanNash 13.0x
Menards 8.8x
channels
affinity
Gas & Convenience 6.8x
Dollar 2.0x
Mass 1.4x
Pet 1.1x

Get More Data

Learn more about Wesco shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Wesco shoppers shop at?

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How do Wesco shoppers shop during holidays?

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What items do Wesco shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wesco Target Market

Arrow and target

Who actually shops at Wesco? Do these shoppers fit the intended target market of Wesco?

Thought bubble

What motivates the target market to shop at Wesco?

magnifying glass

What other target market should Wesco look at?

venn diagram

Which other retailers have a similar target market?

About Our Wesco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.