Wesselman's Shopper Insights

Who shops at Wesselman's?

A Wesselman's shopper is generally very high income, Caucasian, and older age. Wesselman's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Wesselman's shoppers.

Wesselman's Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
50.4
Avg Basket Size (units)
6.7
Avg Basket Size ($)
$26.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wesselman's Shopper Demographics

demographic
index
Female
104
Male
66
<24
20
25-34
37
35-44
106
45-54
92
55-64
301
65+
144
African American
22
Caucasian
130
demographic
index
Has Kids
98
No Kids
104
- $20k
34
$20k-40k
61
$40k-60k
21
$60k-80k
132
$80k-100k
108
$100k-125k
160
$125k +
202
No College
44
College
121
Adv. Degree
66

Understand Wesselman's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.6%
Mon
14.1%
Tue
13.7%
Wed
10.3%
Thu
11.5%
Fri
16.8%
Sat
18.1%

Wesselman's Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
147
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
32

Which Retailers are Popular With Wesselman's Shoppers?

retailers
affinity
Schnucks 60.8x
IGA 20.8x
Aldi 5.5x
Sam's Club 2.9x
channels
affinity
Food 1.3x
Drug 1.3x
Mass 1.3x
Dollar 1.1x

Get More Data

Learn more about Wesselman's shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Wesselman's shoppers shop at?

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How do Wesselman's shoppers shop during holidays?

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What items do Wesselman's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wesselman's Target Market

Arrow and target

Who actually shops at Wesselman's? Do these shoppers fit the intended target market of Wesselman's?

Thought bubble

What motivates the target market to shop at Wesselman's?

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What other target market should Wesselman's look at?

venn diagram

Which other retailers have a similar target market?

About Our Wesselman's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.