West's country mart Shopper Insights

Who shops at West's country mart?

A west's country mart shopper is generally median income, Caucasian, and older age. west's country mart shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real west's country mart shoppers.

West's country mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
13.1
Avg Basket Size (units)
11.2
Avg Basket Size ($)
$33.88

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  • Behavioral data
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West's country mart Shopper Demographics

demographic
index
Female
93
Male
161
<24
5
25-34
125
35-44
76
45-54
86
55-64
234
65+
1
African American
1
Asian
0
Caucasian
113
Hispanic
7
demographic
index
Has Kids
93
No Kids
115
- $20k
3
$20k-40k
58
$40k-60k
47
$60k-80k
228
$80k-100k
154
$100k-125k
0
$125k +
153
No College
71
College
104
Adv. Degree
112

Understand West's country mart Shopper Behavior

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When Do They Shop?

time of day
Sun
20.0%
Mon
20.1%
Tue
12.0%
Wed
10.4%
Thu
8.7%
Fri
12.2%
Sat
16.7%

West's country mart Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
147

Which Retailers are Popular With West's country mart Shoppers?

retailers
affinity
Dollar General 4.5x
Tops 4.3x
Kroger 3.1x
Hy-Vee 2.6x
channels
affinity
Food 1.9x
Dollar 1.6x
Gas & Convenience 1.5x
Beauty 0.8x

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