Whole Foods Shopper Insights

Who shops at Whole Foods?

A Whole Foods shopper is generally very high income, Asian, and lower middle age. Whole Foods shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Whole Foods shoppers.

Whole Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.9
Avg Basket Size (units)
8.9
Avg Basket Size ($)
$41.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Whole Foods Shopper Demographics

demographic
index
Female
96
Male
135
<24
94
25-34
104
35-44
112
45-54
87
55-64
75
65+
73
African American
110
Asian
176
Caucasian
90
Hispanic
96
demographic
index
Has Kids
87
No Kids
129
- $20k
74
$20k-40k
61
$40k-60k
73
$60k-80k
78
$80k-100k
88
$100k-125k
124
$125k +
230
No College
43
College
97
Adv. Degree
176

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When Do They Shop?

time of day
Sun
18.7%
Mon
13.8%
Tue
12.0%
Wed
12.0%
Thu
11.6%
Fri
14.6%
Sat
17.3%

Whole Foods Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
86

Which Retailers are Popular With Whole Foods Shoppers?

retailers
affinity
Trader Joe's 4.2x
Sprouts Farmers Market 3.1x
Safeway 2.4x
Costco 2.4x
channels
affinity
Food 1.8x
Liquor 1.5x
Pet 1.5x
Drug 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.