We targeted panelists who shop at Whole Foods by using their receipt data, then surveyed these panelists to understand why they shop at Whole Foods.
Had to be at a store close to whole foods
Looking for specific type of pasta
Certain products are only available there
We have America’s largest, and most representative shopper panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Whole Foods shopping trip. Collect data while the Whole Foods shopping experience is fresh in mind.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Whole Foods shoppers stop shopping at Whole Foods, why they stop buying specific brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to shoppers on their mobile phone.