Wilco Shopper Insights

Who shops at Wilco?

A Wilco shopper is generally lower income, African American, and lower middle age. Wilco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Wilco shoppers.

Wilco Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
37.4
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$21.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilco Shopper Demographics

demographic
index
Female
98
Male
118
<24
50
25-34
92
35-44
114
45-54
105
55-64
76
65+
65
African American
192
Asian
15
Caucasian
117
Hispanic
13
demographic
index
Has Kids
106
No Kids
86
- $20k
102
$20k-40k
210
$40k-60k
87
$60k-80k
74
$80k-100k
90
$100k-125k
43
$125k +
74
No College
99
College
109
Adv. Degree
57

Understand Wilco Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.1%
Mon
13.3%
Tue
12.7%
Wed
12.0%
Thu
14.7%
Fri
15.4%
Sat
17.8%

Wilco Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wilco Shoppers?

retailers
affinity
Delhaize America 12.1x
Shell 3.2x
Family Dollar 3.1x
Dollar General 3.0x
channels
affinity
Pet 11.9x
Gas & Convenience 3.8x
Dollar 1.7x
Liquor 1.0x

Get More Data

Learn more about Wilco shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Wilco shoppers shop at?

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How do Wilco shoppers shop during holidays?

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What items do Wilco shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wilco Target Market

Arrow and target

Who actually shops at Wilco? Do these shoppers fit the intended target market of Wilco?

Thought bubble

What motivates the target market to shop at Wilco?

magnifying glass

What other target market should Wilco look at?

venn diagram

Which other retailers have a similar target market?

About Our Wilco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.