Wilco Shopper Insights

Who shops at Wilco?

A Wilco shopper is generally lower income, African American, and lower middle age. Wilco shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Wilco shoppers.

Wilco Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.4
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$21.96

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  • Behavioral data
  • Attitudinal surveys
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Wilco Shopper Demographics

demographic
index
Female
98
Male
118
<24
50
25-34
92
35-44
114
45-54
105
55-64
76
65+
65
African American
192
Asian
15
Caucasian
117
Hispanic
13
demographic
index
Has Kids
106
No Kids
86
- $20k
102
$20k-40k
210
$40k-60k
87
$60k-80k
74
$80k-100k
90
$100k-125k
43
$125k +
74
No College
99
College
109
Adv. Degree
57

Understand Wilco Shopper Behavior

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When Do They Shop?

time of day
Sun
14.1%
Mon
13.3%
Tue
12.7%
Wed
12.0%
Thu
14.7%
Fri
15.4%
Sat
17.8%

Wilco Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wilco Shoppers?

retailers
affinity
Delhaize America 12.1x
Shell 3.2x
Family Dollar 3.1x
Dollar General 3.0x
channels
affinity
Pet 11.9x
Gas & Convenience 3.8x
Dollar 1.7x
Liquor 1.0x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.