Wilco Hess Shopper Insights

Who shops at Wilco Hess?

A Wilco Hess shopper is generally lower income, African American, and adolescent age. Wilco Hess shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Wilco Hess shoppers.

Wilco Hess Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.7
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$22.68

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Wilco Hess Shopper Demographics

demographic
index
Female
92
Male
172
<24
165
25-34
108
35-44
106
45-54
88
55-64
62
65+
73
African American
413
Asian
14
Caucasian
106
Hispanic
12
demographic
index
Has Kids
92
No Kids
118
- $20k
137
$20k-40k
143
$40k-60k
118
$60k-80k
82
$80k-100k
119
$100k-125k
61
$125k +
36
No College
112
College
98
Adv. Degree
96

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When Do They Shop?

time of day
Sun
15.4%
Mon
18.7%
Tue
13.1%
Wed
10.8%
Thu
14.3%
Fri
15.6%
Sat
12.0%

Wilco Hess Basket Size

type
index
Urgent Need (1-2 Items)
165
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wilco Hess Shoppers?

retailers
affinity
Delhaize America 13.0x
Family Dollar 3.7x
Dollar General 3.6x
Shell 3.6x
channels
affinity
Pet 10.6x
Gas & Convenience 4.1x
Dollar 1.8x
Mass 1.0x

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The Real America

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