Wilco Hess Shopper Insights

Who shops at Wilco Hess?

A Wilco Hess shopper is generally lower income, African American, and adolescent age. Wilco Hess shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Wilco Hess shoppers.

Wilco Hess Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
27.7
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$22.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilco Hess Shopper Demographics

demographic
index
Female
92
Male
172
<24
165
25-34
108
35-44
106
45-54
88
55-64
62
65+
73
African American
413
Asian
14
Caucasian
106
Hispanic
12
demographic
index
Has Kids
92
No Kids
118
- $20k
137
$20k-40k
143
$40k-60k
118
$60k-80k
82
$80k-100k
119
$100k-125k
61
$125k +
36
No College
112
College
98
Adv. Degree
96

Understand Wilco Hess Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.4%
Mon
18.7%
Tue
13.1%
Wed
10.8%
Thu
14.3%
Fri
15.6%
Sat
12.0%

Wilco Hess Basket Size

type
index
Urgent Need (1-2 Items)
165
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wilco Hess Shoppers?

retailers
affinity
Delhaize America 13.0x
Family Dollar 3.7x
Dollar General 3.6x
Shell 3.6x
channels
affinity
Pet 10.6x
Gas & Convenience 4.1x
Dollar 1.8x
Mass 1.0x

Get More Data

Learn more about Wilco Hess shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Wilco Hess shoppers shop at?

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How do Wilco Hess shoppers shop during holidays?

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What items do Wilco Hess shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wilco Hess Target Market

Arrow and target

Who actually shops at Wilco Hess? Do these shoppers fit the intended target market of Wilco Hess?

Thought bubble

What motivates the target market to shop at Wilco Hess?

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What other target market should Wilco Hess look at?

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Which other retailers have a similar target market?

About Our Wilco Hess Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.