Wilco Hess Shopper Insights

Who shops at Wilco Hess? A Wilco Hess shopper is generally lower income, African American, and adolescent age. Wilco Hess shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Wilco Hess shoppers.

Wilco Hess Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
27.7
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$22.68

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wilco Hess Shopper Demographics

demographic
index
Female
92
Male
172
<24
165
25-34
108
35-44
106
45-54
88
55-64
62
65+
73
African American
413
Asian
14
Caucasian
106
Hispanic
12
demographic
index
Has Kids
92
No Kids
118
- $20k
137
$20k-40k
143
$40k-60k
118
$60k-80k
82
$80k-100k
119
$100k-125k
61
$125k +
36
No College
112
College
98
Adv. Degree
96

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When Do They Shop?

time of day
Sun
15.4%
Mon
18.7%
Tue
13.1%
Wed
10.8%
Thu
14.3%
Fri
15.6%
Sat
12.0%

Wilco Hess Basket Size

type
index
Urgent Need (1-2 Items)
165
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Wilco Hess Shoppers?

retailers
affinity
Delhaize America 13.0x
Family Dollar 3.7x
Dollar General 3.6x
Shell 3.6x
channels
affinity
Pet 10.6x
Gas & Convenience 4.1x
Dollar 1.8x
Mass 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Wilco Hess shoppers shop at?

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How do Wilco Hess shoppers shop during holidays?

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What items do Wilco Hess shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wilco Hess Target Market

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Who actually shops at Wilco Hess? Do these shoppers fit the intended target market of Wilco Hess?

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What motivates the target market to shop at Wilco Hess?

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What other target market should Wilco Hess look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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