Winco Foods Shopper Insights

Who shops at Winco Foods?

A Winco Foods shopper is generally lower income, Hispanic, and adolescent age. Winco Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Winco Foods shoppers.

Winco Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.7
Avg Basket Size (units)
23.4
Avg Basket Size ($)
$51.57

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Winco Foods Shopper Demographics

demographic
index
Female
101
Male
88
<24
161
25-34
130
35-44
92
45-54
86
55-64
72
65+
58
African American
80
Asian
128
Caucasian
84
Hispanic
192
demographic
index
Has Kids
110
No Kids
78
- $20k
125
$20k-40k
130
$40k-60k
123
$60k-80k
96
$80k-100k
93
$100k-125k
74
$125k +
48
No College
116
College
104
Adv. Degree
61

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When Do They Shop?

time of day
Sun
19.0%
Mon
14.3%
Tue
12.3%
Wed
11.7%
Thu
11.2%
Fri
13.8%
Sat
17.6%

Winco Foods Basket Size

type
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
342

Which Retailers are Popular With Winco Foods Shoppers?

retailers
affinity
Stater Bros. 6.8x
99 Cents Only 5.8x
Smart & Final 5.1x
Safeway 4.3x
channels
affinity
Club 1.9x
Food 1.3x
Mass 1.3x
Pet 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.