Winco Foods Shopper Insights

Who shops at Winco Foods? A Winco Foods shopper is generally lower income, Hispanic, and adolescent age. Winco Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Winco Foods shoppers.

Winco Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
28.7
Avg Basket Size (units)
23.4
Avg Basket Size ($)
$51.57

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Winco Foods Shopper Demographics

demographic
index
Female
101
Male
88
<24
161
25-34
130
35-44
92
45-54
86
55-64
72
65+
58
African American
80
Asian
128
Caucasian
84
Hispanic
192
demographic
index
Has Kids
110
No Kids
78
- $20k
125
$20k-40k
130
$40k-60k
123
$60k-80k
96
$80k-100k
93
$100k-125k
74
$125k +
48
No College
116
College
104
Adv. Degree
61

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When Do They Shop?

time of day
Sun
19.0%
Mon
14.3%
Tue
12.3%
Wed
11.7%
Thu
11.2%
Fri
13.8%
Sat
17.6%

Winco Foods Basket Size

type
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
342

Which Retailers are Popular With Winco Foods Shoppers?

retailers
affinity
Stater Bros. 6.8x
99 Cents Only 5.8x
Smart & Final 5.1x
Safeway 4.3x
channels
affinity
Club 1.9x
Food 1.3x
Mass 1.3x
Pet 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Winco Foods shoppers shop at?

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How do Winco Foods shoppers shop during holidays?

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What items do Winco Foods shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Winco Foods Target Market

Arrow and target

Who actually shops at Winco Foods? Do these shoppers fit the intended target market of Winco Foods?

Thought bubble

What motivates the target market to shop at Winco Foods?

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What other target market should Winco Foods look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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