Woodman's Markets Shopper Insights

Who shops at Woodman's Markets? A Woodman's Markets shopper is generally slightly higher income, Caucasian, and adolescent age. Woodman's Markets shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Woodman's Markets shoppers.

Woodman's Markets Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
19.4
Avg Basket Size ($)
$55.76

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  • Recent demographic data

Woodman's Markets Shopper Demographics

demographic
index
Female
96
Male
134
<24
126
25-34
88
35-44
102
45-54
110
55-64
87
65+
118
African American
20
Asian
65
Caucasian
120
Hispanic
20
demographic
index
Has Kids
94
No Kids
112
- $20k
96
$20k-40k
68
$40k-60k
99
$60k-80k
123
$80k-100k
126
$100k-125k
104
$125k +
84
No College
108
College
99
Adv. Degree
96

Understand Woodman's Markets Shopper Behavior

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When Do They Shop?

time of day
Sun
17.6%
Mon
11.1%
Tue
10.8%
Wed
12.9%
Thu
11.6%
Fri
16.0%
Sat
20.0%

Woodman's Markets Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
297

Which Retailers are Popular With Woodman's Markets Shoppers?

retailers
affinity
SpartanNash 28.9x
Houchens Industries 6.8x
Speedway 4.2x
Aldi 3.7x
channels
affinity
Food 1.6x
Gas & Convenience 1.4x
Pet 1.1x
Drug 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Woodman's Markets shoppers shop at?

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How do Woodman's Markets shoppers shop during holidays?

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What items do Woodman's Markets shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Woodman's Markets Target Market

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Who actually shops at Woodman's Markets? Do these shoppers fit the intended target market of Woodman's Markets?

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What motivates the target market to shop at Woodman's Markets?

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What other target market should Woodman's Markets look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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