Woodman's Markets Shopper Insights

Who shops at Woodman's Markets?

A Woodman's Markets shopper is generally slightly higher income, Caucasian, and adolescent age. Woodman's Markets shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Woodman's Markets shoppers.

Woodman's Markets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
19.4
Avg Basket Size ($)
$55.76

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Woodman's Markets Shopper Demographics

demographic
index
Female
96
Male
134
<24
126
25-34
88
35-44
102
45-54
110
55-64
87
65+
118
African American
20
Asian
65
Caucasian
120
Hispanic
20
demographic
index
Has Kids
94
No Kids
112
- $20k
96
$20k-40k
68
$40k-60k
99
$60k-80k
123
$80k-100k
126
$100k-125k
104
$125k +
84
No College
108
College
99
Adv. Degree
96

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When Do They Shop?

time of day
Sun
17.6%
Mon
11.1%
Tue
10.8%
Wed
12.9%
Thu
11.6%
Fri
16.0%
Sat
20.0%

Woodman's Markets Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
297

Which Retailers are Popular With Woodman's Markets Shoppers?

retailers
affinity
SpartanNash 28.9x
Houchens Industries 6.8x
Speedway 4.2x
Aldi 3.7x
channels
affinity
Food 1.6x
Gas & Convenience 1.4x
Pet 1.1x
Drug 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.