Woods Supermarket Shopper Insights

Who shops at Woods Supermarket? A Woods Supermarket shopper is generally very low income, Caucasian, and young adult age. Woods Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Woods Supermarket shoppers.

Woods Supermarket Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.9
Avg Basket Size (units)
10.5
Avg Basket Size ($)
$31.21

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Woods Supermarket Shopper Demographics

demographic
index
Female
108
Male
31
<24
44
25-34
164
35-44
80
45-54
72
55-64
98
65+
56
Caucasian
131
demographic
index
Has Kids
86
No Kids
130
- $20k
228
$20k-40k
139
$40k-60k
142
$60k-80k
54
$80k-100k
105
$100k-125k
45
$125k +
17
No College
146
College
100
Adv. Degree
49

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When Do They Shop?

time of day
Sun
14.7%
Mon
14.7%
Tue
12.0%
Wed
12.9%
Thu
14.3%
Fri
16.7%
Sat
14.8%

Woods Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
126

Which Retailers are Popular With Woods Supermarket Shoppers?

retailers
affinity
Price Chopper 10.6x
Hy-Vee 7.3x
Schnucks 4.0x
Aldi 4.0x
channels
affinity
Dollar 1.8x
Mass 1.7x
Gas & Convenience 1.4x
Food 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Woods Supermarket shoppers shop at?

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How do Woods Supermarket shoppers shop during holidays?

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What items do Woods Supermarket shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Woods Supermarket Target Market

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Who actually shops at Woods Supermarket? Do these shoppers fit the intended target market of Woods Supermarket?

Thought bubble

What motivates the target market to shop at Woods Supermarket?

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What other target market should Woods Supermarket look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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