Catherine uses InfoScout to understand shopper behaviors and attitudes throughout the path-to-purchase. The ability to custom-segment her shoppers has allowed her to sell-in new products, optimize assortments, and grow key categories.
Ethan uses InfoScout to put a customer's behavior in the full-context of their shopping journey. From how shoppers plan their trips, to how they sequence their trip circuits, and traffic the specific categories that determine share-of-wallet.
Kristina uses InfoScout to merge purchase data with triggered surveys, providing her with deeper insights than either approach can offer alone. Large sample sizes and daily updates allow her to monitor changing behaviors and sentiments in real-time.
Arjun uses InfoScout to continuously monitor consumer motivations and occasions linked to purchase behaviors. He also leverages InfoScout to get a faster read on new product launches via trial and repeat metrics, sources of volume, and first-time buyer surveys.