Advanced Consumer Behavior Analytics

NUMERATOR PANEL DATA FEEDS

Know more with advanced
consumer behavior analytics.

Numerator’s first-party consumer data does the work of multiple data sources to unlock insights others miss.

Understand your consumer's behavior with advanced analytics.

Access first-party data through America’s largest and most representative consumer panel and get the scale, depth and efficiencies needed to more accurately predict consumer behavior.

IDENTIFY EARLY TRENDS

Our coverage of untracked channels allows you to identify new consumer trends that may not originate with brick and mortar Food and Mass

GET SPEEDY INSIGHTS

Shrinking the time from purchase to analysis with greater granularity improves speed to relevant sample

QUANTIFY YOUR ROI

Understand the impact of your brand’s consumer engagement strategy

Get more data.

The difference between incomplete and comprehensive data can determine the success of your business. Understand your consumer with the following use cases:

Predictive Propensity Models
Localized Consumer / Shopper Elasticity
Outlier or Deviation Measurement
Demand or Consumption Prediction
Survey Supplemental Data Feeds
Validation and Balancing Other Data Sources
Assortment Optimization
Synthetic Households

What does two years of disaggregated data get you?

1MM+

PANELISTS

1B+

RECEIPTS CAPTURED

44K+

TRACKED RETAILERS

We start with the consumer, because channels don't create trends, people do.

Our consumer-facing app makes it easy and fun for shoppers to share buying and sentiment behavior, creating a single data source that enables richer consumer understanding.

Channels

Traditional
B&M
eCommerce
Club & Specialty
Gas & Convenience
Dollar Store
and more

Transaction Sources

Paper Receipts
Retailer Loyalty Data
Mobile App Purchases
Email

Consumer Profiles

Survey Data Demographics Psychographics Media Consumption

Numerator OmniPanels

The Numerator OmniPanel is comprised of consumers using the Receipt Hog app. Different subsets of those consumers are then used to form panels that power our products.