Send purchase triggered surveys to real Black Friday shoppers to get the why behind the Black Friday buy.
Research Black Friday shoppers you care about. Segment shoppers by visited retailer, demographics, and more.
Measure Black Friday's impact with on-demand reports such as trip circuits, lapsed shoppers, and basket metrics.
See what happens after Black Friday. Understand the shoppers and drivers behind a holiday lift in sales to determine incrementality. Learn where/when your target market does their holiday shopping.
With the ability to analyze both online and offline purchase data for the same shopper, and then survey that shopper to understand the attitudes driving their behaviors, InfoScout can truly help you understand the why behind the holiday buy.
Looking for omnichannel holiday shopper insights? You’ve come to the right place.
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