4 Grain Consumer Insights

Who buys 4 Grain? 4 Grain consumers are generally very high income, Hispanic, and senior age. 4 Grain consumers are more likely to purchase 4 Grain during larger pantry stocking trips. Brands such as Boars Head, Almond Breeze, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

4 Grain Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.5%
Total Basket $ (median)
$62.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

4 Grain Consumer Demographics

demographic
index
Female
100
Male
105
<24
77
25-34
88
35-44
110
45-54
98
55-64
85
65+
163
African American
116
Asian
58
Caucasian
91
Hispanic
193
demographic
index
Has Kids
87
No Kids
129
- $20k
84
$20k-40k
88
$40k-60k
108
$60k-80k
98
$80k-100k
73
$100k-125k
118
$125k +
130
No College
68
College
99
Adv. Degree
145

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4 Grain Basket Affinity & Size

brand
basket affinity
Boars Head 19.4x
Almond Breeze 12.4x
Bertolli 11.1x
Horizon Organic 9.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
454

Where is 4 Grain Purchased?

channels
index
Drug
1
Food
252
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.7x
Arnold 2.3x
Eggland's Best 2.2x
Bertolli 2.0x

How Did They Pay?

method
index
Cash
78
Credit
113
Debit
106
Food Stamps
60

When is 4 Grain Purchased?

day of week
Sun
21.6%
Mon
15.1%
Tue
11.0%
Wed
12.4%
Thu
10.4%
Fri
13.8%
Sat
15.6%
time of day
Morning
15.7%
Noon
16.3%
Afternoon
32.0%
Evening
31.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 4 Grain consumers purchase?

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Why do 4 Grain consumers try new brands?

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Where do 4 Grain consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 4 Grain Target Market

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Who actually buys 4 Grain? Do these consumers match the intended target market of 4 Grain?

Thought bubble

What motivates the target market to purchase 4 Grain?

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What other target market should 4 Grain look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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