4C Consumer Insights

Who buys 4C? 4C consumers are generally higher income, Hispanic, and senior age. 4C consumers are more likely to purchase 4C during larger pantry stocking trips. Brands such as Perdue, Goya, and Hellmann's also tend to be purchased in the same trip. Sample consumer insights data below.

4C Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$73.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

4C Consumer Demographics

demographic
index
Female
101
Male
95
<24
97
25-34
93
35-44
98
45-54
110
55-64
103
65+
117
African American
89
Asian
58
Caucasian
103
Hispanic
123
demographic
index
Has Kids
100
No Kids
100
- $20k
111
$20k-40k
89
$40k-60k
92
$60k-80k
104
$80k-100k
102
$100k-125k
113
$125k +
99
No College
118
College
98
Adv. Degree
91

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4C Basket Affinity & Size

brand
basket affinity
Perdue 8.0x
Goya 7.4x
Hellmann's 5.4x
Domino 5.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
494

Where is 4C Purchased?

channels
index
Club
72
Dollar
11
Drug
7
Food
188
Gas & Convenience
4
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Utz 2.0x
Goya 1.9x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
90
Food Stamps
167

When is 4C Purchased?

day of week
Sun
19.0%
Mon
13.1%
Tue
11.9%
Wed
12.5%
Thu
11.6%
Fri
14.7%
Sat
17.2%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
35.9%
Evening
25.1%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 4C consumers purchase?

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Why do 4C consumers try new brands?

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Where do 4C consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 4C Target Market

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Who actually buys 4C? Do these consumers match the intended target market of 4C?

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What motivates the target market to purchase 4C?

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What other target market should 4C look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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