Survey 4C Consumers

Accelerate your consumer research by segmenting and surveying 4C consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase 4C by using their receipt data, then surveyed these panelists to understand why they purchase 4C.

4C Impulse Purchases

Did you decide to purchase 4C while at the store?

Yes

21%

See survey data about other brands these panelists purchase:

Retailer Affinity
Perdue 8.0x
Goya 7.4x
Hellmann's 5.4x
Domino 5.0x

4C Brand Loyalty

If the 4C item was out of stock, what would you have done?
29% Avg: 28%
Purchased another brand
34% Avg: 31%

Gone to another store to purchase it

17% Avg: 19%

Waited until my next trip to the same store

17% Avg: 21%

Bought a similar 4C item

4C Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of 4C.
Learn More

4C Consumer Reviews

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He wanted to get a box of just the blueberry instead of the multipack.

closing quotation mark
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I like that they don't use aspertine

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I have been using this product for a long time it never let me down:)

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4C Brand Associations

great
taste
tasty
tea
flavor
yummy
quality
refreshing
like
ice
tasting
brand
value
price
easy
powder
delicious
convenient
mix
know
affordable
water
reliable
flavorful
trusted
drink
green
fresh
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real 4C consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a 4C purchase. Collect data while the 4C purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why 4C consumers stop purchasing 4C items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our 4C Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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