5 Gum Consumer Insights

Who buys 5 Gum? 5 Gum consumers are generally very high income, Hispanic, and adolescent age. 5 Gum consumers are more likely to purchase 5 Gum during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Trident also tend to be purchased in the same trip. Sample consumer insights data below.

5 Gum Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
5.8%
Total Basket $ (median)
$46.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

5 Gum Consumer Demographics

demographic
index
Female
101
Male
93
<24
120
25-34
83
35-44
103
45-54
118
55-64
95
65+
80
African American
88
Asian
137
Caucasian
90
Hispanic
147
demographic
index
Has Kids
104
No Kids
90
- $20k
87
$20k-40k
86
$40k-60k
91
$60k-80k
101
$80k-100k
112
$100k-125k
108
$125k +
120
No College
86
College
102
Adv. Degree
105

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5 Gum Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 6.3x
Orbit 5.6x
Trident 4.3x
Cascade 4.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
262

Where is 5 Gum Purchased?

channels
index
Beauty
8
Club
510
Dollar
57
Drug
113
Food
36
Gas & Convenience
85
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.4x
Wrigley's Extra 1.4x
Nutella 1.4x
Orbit 1.4x

How Did They Pay?

method
index
Cash
78
Credit
98
Debit
118
Food Stamps
73

When is 5 Gum Purchased?

day of week
Sun
17.2%
Mon
12.3%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
16.0%
Sat
18.0%
time of day
Morning
12.4%
Noon
20.5%
Afternoon
36.3%
Evening
26.6%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do 5 Gum consumers purchase?

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Why do 5 Gum consumers try new brands?

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Where do 5 Gum consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 5 Gum Target Market

Arrow and target

Who actually buys 5 Gum? Do these consumers match the intended target market of 5 Gum?

Thought bubble

What motivates the target market to purchase 5 Gum?

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What other target market should 5 Gum look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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