5 Gum Consumer Insights
Who buys 5 Gum? 5 Gum consumers are generally very high income, Hispanic, and adolescent age. 5 Gum consumers are more likely to purchase 5 Gum during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Trident also tend to be purchased in the same trip. Sample consumer insights data below.
5 Gum Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
101
|
| Male |
93
|
| <24 |
120
|
| 25-34 |
83
|
| 35-44 |
103
|
| 45-54 |
118
|
| 55-64 |
95
|
| 65+ |
80
|
| African American |
88
|
| Asian |
137
|
| Caucasian |
90
|
| Hispanic |
147
|
| Has Kids |
104
|
| No Kids |
90
|
| - $20k |
87
|
| $20k-40k |
86
|
| $40k-60k |
91
|
| $60k-80k |
101
|
| $80k-100k |
112
|
| $100k-125k |
108
|
| $125k + |
120
|
| No College |
86
|
| College |
102
|
| Adv. Degree |
105
|
Understand 5 Gum Consumer Behavior
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| Wrigley's Extra | 6.3x |
| Orbit | 5.6x |
| Trident | 4.3x |
| Cascade | 4.1x |
| Urgent Need (1-2 Items) |
21
|
| Express Lane (3-10 Items) |
83
|
| Fill Up (11-20 Items) |
169
|
| Pantry Stocking (21+ Items) |
262
|
| Beauty |
8
|
| Club |
510
|
| Dollar |
57
|
| Drug |
113
|
| Food |
36
|
| Gas & Convenience |
85
|
| Mass |
55
|
| Monster Energy | 1.4x |
| Wrigley's Extra | 1.4x |
| Nutella | 1.4x |
| Orbit | 1.4x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do 5 Gum consumers purchase?
Why do 5 Gum consumers try new brands?
Where do 5 Gum consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the 5 Gum Target Market
Who actually buys 5 Gum? Do these consumers match the intended target market of 5 Gum?
What motivates the target market to purchase 5 Gum?
What other target market should 5 Gum look at?
Which other brands have a similar target market?
