5 Gum Consumer Insights
Who buys 5 Gum? 5 Gum consumers are generally very high income, Hispanic, and adolescent age. 5 Gum consumers are more likely to purchase 5 Gum during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Trident also tend to be purchased in the same trip. Sample consumer insights data below.
5 Gum Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
Female |
101
|
Male |
93
|
<24 |
120
|
25-34 |
83
|
35-44 |
103
|
45-54 |
118
|
55-64 |
95
|
65+ |
80
|
African American |
88
|
Asian |
137
|
Caucasian |
90
|
Hispanic |
147
|
Has Kids |
104
|
No Kids |
90
|
- $20k |
87
|
$20k-40k |
86
|
$40k-60k |
91
|
$60k-80k |
101
|
$80k-100k |
112
|
$100k-125k |
108
|
$125k + |
120
|
No College |
86
|
College |
102
|
Adv. Degree |
105
|
Understand 5 Gum Consumer Behavior
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Wrigley's Extra | 6.3x |
Orbit | 5.6x |
Trident | 4.3x |
Cascade | 4.1x |
Urgent Need (1-2 Items) |
21
|
Express Lane (3-10 Items) |
83
|
Fill Up (11-20 Items) |
169
|
Pantry Stocking (21+ Items) |
262
|
Beauty |
8
|
Club |
510
|
Dollar |
57
|
Drug |
113
|
Food |
36
|
Gas & Convenience |
85
|
Mass |
55
|
Monster Energy | 1.4x |
Wrigley's Extra | 1.4x |
Nutella | 1.4x |
Orbit | 1.4x |

Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do 5 Gum consumers purchase?

Why do 5 Gum consumers try new brands?

Where do 5 Gum consumers prefer to shop?
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Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the 5 Gum Target Market

Who actually buys 5 Gum? Do these consumers match the intended target market of 5 Gum?

What motivates the target market to purchase 5 Gum?

What other target market should 5 Gum look at?

Which other brands have a similar target market?