Survey Absolut Consumers

Accelerate your consumer research by segmenting and surveying Absolut consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Absolut by using their receipt data, then surveyed these panelists to understand why they purchase Absolut.

Absolut Impulse Purchases

Did you decide to purchase Absolut while at the store?

Yes

14%

See survey data about other brands these panelists purchase:

Retailer Affinity
Bud Light 48.0x
Ocean Spray 14.9x
Sparkling Ice 11.6x
Canada Dry 11.2x

Absolut Brand Loyalty

If the Absolut item was out of stock, what would you have done?
7% Avg: 28%
Purchased another brand
45% Avg: 31%

Gone to another store to purchase it

13% Avg: 19%

Waited until my next trip to the same store

35% Avg: 21%

Bought a similar Absolut item

Absolut Consumer Rating

Rating:

8.9

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Absolut.
Learn More

Absolut Consumer Reviews

opening quotation mark

My husband likes to do mix drinks with this type of vodka

closing quotation mark
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I hope Absolut never gets rid of this flavor.

closing quotation mark
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we are gonna have a good time

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Absolut Brand Associations

quality
smooth
taste
great
vodka
party
drink
refreshing
consistency
cheap
tasty
flavor
best
brand
price
stuff
yum
fun
martini
husband
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Absolut consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Absolut purchase. Collect data while the Absolut purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Absolut consumers stop purchasing Absolut items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Absolut Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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