Advil Consumer Insights

Who buys Advil? Advil consumers are generally very high income, Asian, and senior age. Advil consumers are more likely to purchase Advil during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. Sample consumer insights data below.

Advil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.88
% of Basket $ (median)
20.7%
Total Basket $ (median)
$33.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Advil Consumer Demographics

demographic
index
Female
100
Male
98
<24
106
25-34
92
35-44
99
45-54
107
55-64
108
65+
112
African American
96
Asian
118
Caucasian
97
Hispanic
116
demographic
index
Has Kids
95
No Kids
111
- $20k
95
$20k-40k
95
$40k-60k
95
$60k-80k
98
$80k-100k
99
$100k-125k
101
$125k +
123
No College
101
College
100
Adv. Degree
101

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Advil Basket Affinity & Size

brand
basket affinity
Listerine 7.6x
TRESemme 6.2x
Kraft Macaroni & Cheese 5.8x
Orbit 5.8x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
209

Where is Advil Purchased?

channels
index
Beauty
22
Club
104
Dollar
115
Drug
474
Food
64
Gas & Convenience
32
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Perdue 1.3x
Smart Balance 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
127
Credit
101
Debit
92
Food Stamps
30

When is Advil Purchased?

day of week
Sun
16.4%
Mon
13.8%
Tue
12.8%
Wed
12.8%
Thu
12.9%
Fri
14.3%
Sat
17.1%
time of day
Morning
16.1%
Noon
17.3%
Afternoon
33.8%
Evening
26.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Advil consumers purchase?

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Why do Advil consumers try new brands?

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Where do Advil consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Advil Target Market

Arrow and target

Who actually buys Advil? Do these consumers match the intended target market of Advil?

Thought bubble

What motivates the target market to purchase Advil?

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What other target market should Advil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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