Survey AFC Consumers

Accelerate your consumer research by segmenting and surveying AFC consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase AFC by using their receipt data, then surveyed these panelists to understand why they purchase AFC.

AFC Impulse Purchases

Did you decide to purchase AFC while at the store?

Yes

34%

See survey data about other brands these panelists purchase:

Retailer Affinity
Fresh Selections 21.5x
Dannon 10.3x
Bolthouse Farms 9.3x
Boars Head 7.7x

AFC Brand Loyalty

If the AFC item was out of stock, what would you have done?
58% Avg: 28%
Purchased another brand
14% Avg: 31%

Gone to another store to purchase it

21% Avg: 19%

Waited until my next trip to the same store

6% Avg: 21%

Bought a similar AFC item

AFC Consumer Rating

Rating:

8.7

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of AFC.
Learn More

AFC Consumer Reviews

opening quotation mark

This is a great company

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Love sushi. Glad to see it fresh at the local market.

closing quotation mark
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Kind of bland but ok

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AFC Brand Associations

fresh
delicious
sushi
tasty
quality
yummy
yum
amazing
convenient
was
healthy
value
taste
best
roll
store
brand
know
great
crunchy
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real AFC consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a AFC purchase. Collect data while the AFC purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why AFC consumers stop purchasing AFC items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our AFC Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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